Interdisciplinary Study
Firat (1985) argues that the division of the social sciences into distinct disciplines, such that each discipline studies it own notions, has not lead to the expected scientific successes. Venkatesh (1985) argues that borrowing from other disciplines has produced, at best, mixed results. Is a more holistic approach—one that requires interdisciplinary study—the only viable approach for tomorrow 's marketing scholar? Discuss.
The social sciences seek to explain the human world and figure out how to predict and improve it. No field of study is more important to human beings than the social sciences. To understand society is to learn not only the conditions that limit our lives but also the opportunities open to us for improving the human condition. The study of social science is more than the study of the individual social sciences. Although it is true that to be a good social scientist you must know each of those components, you must also know how they interrelate. By specializing too early, many social scientists can lose sight of the interrelationships that are so essential to understanding modern problems. That’s why it’s necessary to have a course covering all the social sciences. Nowadays, the division of the social sciences into distinct disciplines is not appropriate for success. Today’s discipline may well have been yesterday’s sub-discipline or branch of an existing discipline. The line between the disciplines and interdisciplinarity has begun to blur in recent years with the emergence of interdisciplines. In case of studying consumer behavior – it is an interdisciplinary field of study, as it combines disciplines such as psychology, sociology, marketing, foundation of the family and household, as well as other disciplines also.
The branches of science are commonly referred to as the scientific disciplines.1 Inside the academy, the term discipline refers to a particular branch of learning or body of knowledge such as physics, psychology, or history.2
The social sciences seek to explain the human world and figure out how to predict and improve it. No field of study is more important to human beings than the social sciences. To understand society is to learn not only the conditions that limit our lives but also the opportunities open to us for improving the human condition. The study of social science is more than the study of the individual social sciences. Although it is true that to be a good social scientist you must know each of those components, you must also know how they interrelate. By specializing too early, many social scientists can lose sight of the interrelationships that are so essential to understanding modern problems. That’s why it’s necessary to have a course covering all the social sciences. Nowadays, the division of the social sciences into distinct disciplines is not appropriate for success. Today’s discipline may well have been yesterday’s sub-discipline or branch of an existing discipline. The line between the disciplines and interdisciplinarity has begun to blur in recent years with the emergence of interdisciplines. In case of studying consumer behavior – it is an interdisciplinary field of study, as it combines disciplines such as psychology, sociology, marketing, foundation of the family and household, as well as other disciplines also.
The branches of science are commonly referred to as the scientific disciplines.1 Inside the academy, the term discipline refers to a particular branch of learning or body of knowledge such as physics, psychology, or history.2
Cited: 1. http://en.wikipedia.org/wiki/Discipline_(academia) 2. Moran, 2010, p. 2 3. Stember, 1991, p. 4. 4. Moran, 2010, p. 2 5. Interdisciplinary Horizons in Marketing, William Lazer and Eugene J. Kelley, Journal of Marketing, Vol. 25, No. 2 (Oct., 1960), pp. 24-30 6. Wroe Alderson and Reavis Cox, “Toward a theory of marketing” Journal of Marketing, Vol. 13, (October, 1948), p. 142 7. Journal Of Marketing, October 1960, p. 30. 8. http://www.ranepa.ru/news/item/2340-mezhdis-metody.html