Internal and External Factors Affecting Uk as a Destination
Internal and external factors
Within travel and tourism inbound and domestic tourism are frequently changing, there are many internal and external factors which have a major impact and contribute to these changes. In this assignment I am going to analyse 3 internal and 3 external factors which affect the travel and tourism industry.
Internal
Strength of the pound
Depending on how strong the UK pound is determines how well the country’s economy is; if the pound is strong this means the country is doing well and vice versa. However this also has an effect on the number of people that visit the UK, a strong pound actually deters overseas visitors due to them receiving fewer pounds when exchanging their own money as one UK pound is worth more than one of their currency.
2010 Exchange rates
http://www.xe.com/ 25/11/10 When the pound is weak this means the country’s economy is doing badly. For example, during the recent recession in 2008, although visitor numbers fell, the amount of money spent was increased from an average of £487 per visit in 2007 to £554 per visit in 2009, this is due to tourists receiving more English pounds when exchanging their money meaning they have more money to spend during their stay.
This has an impact on the Travel and Tourism industry; as the pound has become weaker this has resulted in overseas visitors being able to spend more money when they come to the UK and has lead to an increase in the average spends per visit, overall benefiting a number of sectors in the travel and tourism industry such as; transport, accommodation and attractions as tourist are putting more money into the UK economy.
Visit Britain research, explains that the UK is an expensive country for many overseas visitors to visit, particularly from Europe’s new economies such as the Czech Republic, Latvia, Poland and Estonia.
Book one 3rd edition – Unit 3 – 24/11/10
Accessibility
The UK is one of the best connected countries for overseas tourism,
Within travel and tourism inbound and domestic tourism are frequently changing, there are many internal and external factors which have a major impact and contribute to these changes. In this assignment I am going to analyse 3 internal and 3 external factors which affect the travel and tourism industry.
Internal
Strength of the pound
Depending on how strong the UK pound is determines how well the country’s economy is; if the pound is strong this means the country is doing well and vice versa. However this also has an effect on the number of people that visit the UK, a strong pound actually deters overseas visitors due to them receiving fewer pounds when exchanging their own money as one UK pound is worth more than one of their currency.
2010 Exchange rates
http://www.xe.com/ 25/11/10 When the pound is weak this means the country’s economy is doing badly. For example, during the recent recession in 2008, although visitor numbers fell, the amount of money spent was increased from an average of £487 per visit in 2007 to £554 per visit in 2009, this is due to tourists receiving more English pounds when exchanging their money meaning they have more money to spend during their stay.
This has an impact on the Travel and Tourism industry; as the pound has become weaker this has resulted in overseas visitors being able to spend more money when they come to the UK and has lead to an increase in the average spends per visit, overall benefiting a number of sectors in the travel and tourism industry such as; transport, accommodation and attractions as tourist are putting more money into the UK economy.
Visit Britain research, explains that the UK is an expensive country for many overseas visitors to visit, particularly from Europe’s new economies such as the Czech Republic, Latvia, Poland and Estonia.
Book one 3rd edition – Unit 3 – 24/11/10
Accessibility
The UK is one of the best connected countries for overseas tourism,