International Business; Google’s values, virtual organization and can women be leaders in international business?
January 27, 2013
International business; Google’s values, virtual organization and women leaders
The structure of an international organization encompasses how the power, roles and responsibilities of the international units are arranged and how information flows from one level of management to another. The structure of an international organization must be strong because it contributes to the success and implementation of the company’s strategy (http://www.businessdictionary.com/definition/organizational-structure.html). International strategy is the way in which a business makes vital decisions about developing and arranging scarce resources. “The goal of international strategy is to create a competitive advantage that is sustainable over time” (Ball, D. A., Geringer, J. M., McNett, J. M., and Minor, M. S. (2013). International business: The challenge of global competition (13th ed.) p. 249). To accomplish strategy, the company should develop competencies that add value for the customers at a price they are willing to pay and they should make sure that the competencies are rare but organized in such a way that they allow the company to fully exploit the value from the competitive potential. (Ball, D. A., Geringer, J. M., McNett, J. M., and Minor, M. S. (2013). International business: The challenge of global competition (13th ed.)p. 231). To begin to strategize, or plan globally, senior management must identify opportunities and threats from all over the world. They must be able to plan on how they will effectively resolve those issues and how they will be able to finance the implementation of the strategies. International companies must be able to attract and retain the best talent available worldwide, including both women and men