International Business-Muji
International Business
Marketing and Global Strategy
I. MUJI Branding 1. About MUJI
MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand, quality goods”. It has a wide products range, but focus on everyday groceries.
2. Brand Spirit
MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use , hope to be a compass always pointing towards the necessities in life.
Simple but high quality, functional and useful, how simplify your daily life. They emphasize on recycling, avoiding waste in production, and packaging.
* Good price for a reasons (1) Reasonable design:
MUJI designs for solving problems in daily life. The simplicity of design style is favored by many people, however, it is not only for design but also for increasing the convenience and comfort of using.
(2) Selection of materials and manufacture process :
MUJI uses the most suitable raw materials and recycled materials. It gives up the fancy appearance, and maintains the high quality. There’s no more superfluous design and fabrication on MUJI’s products.
(2)Simplification of packaging :
Focusing on true quality MUJI manufacturing processes eliminate waste and reduce costs.
3. History
MUJI was established as a private brand by the Seiyu Ltd. There was only 9 household articles, 31 kinds of food products. They began as a product brand in the supermarket chain, the Seiyu Ltd in December 1980. Seiyu is a Japanese group of supermarkets, shopping centers, and department stores. Its head office is in Akabane, Kita, and Tokyo.
They have a slogan call ‘’ Lower priced for a reason ‘’
The first store opened in 1983. The first international store was opened in London, UK. In 2001, they created MUJI car with Nissan Motor Co. In 2004, MUJI opened the first store in Taiwan.
Now MUJI in a multinational corporation, which own 163 stores overseas and
Marketing and Global Strategy
I. MUJI Branding 1. About MUJI
MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand, quality goods”. It has a wide products range, but focus on everyday groceries.
2. Brand Spirit
MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use , hope to be a compass always pointing towards the necessities in life.
Simple but high quality, functional and useful, how simplify your daily life. They emphasize on recycling, avoiding waste in production, and packaging.
* Good price for a reasons (1) Reasonable design:
MUJI designs for solving problems in daily life. The simplicity of design style is favored by many people, however, it is not only for design but also for increasing the convenience and comfort of using.
(2) Selection of materials and manufacture process :
MUJI uses the most suitable raw materials and recycled materials. It gives up the fancy appearance, and maintains the high quality. There’s no more superfluous design and fabrication on MUJI’s products.
(2)Simplification of packaging :
Focusing on true quality MUJI manufacturing processes eliminate waste and reduce costs.
3. History
MUJI was established as a private brand by the Seiyu Ltd. There was only 9 household articles, 31 kinds of food products. They began as a product brand in the supermarket chain, the Seiyu Ltd in December 1980. Seiyu is a Japanese group of supermarkets, shopping centers, and department stores. Its head office is in Akabane, Kita, and Tokyo.
They have a slogan call ‘’ Lower priced for a reason ‘’
The first store opened in 1983. The first international store was opened in London, UK. In 2001, they created MUJI car with Nissan Motor Co. In 2004, MUJI opened the first store in Taiwan.
Now MUJI in a multinational corporation, which own 163 stores overseas and