MAMEE REPORT FULL
4.0 SWOT ANALYSIS
4.1 STRENGTH
The first strength pose by Mamee Double Decker (M) Berhad is they have ability to expand their business network by penetrating into new exports market. This is proved to be true as mamee experienced a growth of 6.2% in 2002 in its effort to venture to new exports market.
In addition, Mamee has a good reputation among customers, since they have become part of the choice made by household largely in Malaysia because they started in Malaysia. Mamee so far had not failed to impress its consumers all over the world by providing an excellent service from the process of production to distribution. Mamee products reach consumer easily as it is obtainable in store from a small grocery store to large super markets.
Mamee has a quite strong brand name as according to their annual report, it had won several awards locally and internationally. The awards are “Promising local Company Awards” and the second award is by Malaysian Manufacturer packaging Council of Malaysia, given to one of its product, which is Nutrigen Liteyo. Internationally, mamee had also been rewarded internationally recognized ISO 9002 together with China Awards Certificates.
4.2 Weakness
The problem face by Mamee Double Decker (M) Berhad is that it has not yet succeed in gaining a market share in China as there is a negative growth in Mamee operation in China. The demand for Mamee in China is low, thus generating low sales and revenue and consequently the company had incurred higher loss. Nevertheless, Mamee did not lose hope and had appointed a consultant to resolve this issue.
Moreover, Mamee has a high dependency of raw material from Europe as such when there is a rise in Euro against USD the Mamee Double Decker earnings is affected since some of Mamee products ingredients such as Mister Potato Crisps are imported from Europe. Thus, when the price of raw material increases, it has affected to its profit margin.
4.3 Opportunity
Nowadays, consumers are becoming more
4.1 STRENGTH
The first strength pose by Mamee Double Decker (M) Berhad is they have ability to expand their business network by penetrating into new exports market. This is proved to be true as mamee experienced a growth of 6.2% in 2002 in its effort to venture to new exports market.
In addition, Mamee has a good reputation among customers, since they have become part of the choice made by household largely in Malaysia because they started in Malaysia. Mamee so far had not failed to impress its consumers all over the world by providing an excellent service from the process of production to distribution. Mamee products reach consumer easily as it is obtainable in store from a small grocery store to large super markets.
Mamee has a quite strong brand name as according to their annual report, it had won several awards locally and internationally. The awards are “Promising local Company Awards” and the second award is by Malaysian Manufacturer packaging Council of Malaysia, given to one of its product, which is Nutrigen Liteyo. Internationally, mamee had also been rewarded internationally recognized ISO 9002 together with China Awards Certificates.
4.2 Weakness
The problem face by Mamee Double Decker (M) Berhad is that it has not yet succeed in gaining a market share in China as there is a negative growth in Mamee operation in China. The demand for Mamee in China is low, thus generating low sales and revenue and consequently the company had incurred higher loss. Nevertheless, Mamee did not lose hope and had appointed a consultant to resolve this issue.
Moreover, Mamee has a high dependency of raw material from Europe as such when there is a rise in Euro against USD the Mamee Double Decker earnings is affected since some of Mamee products ingredients such as Mister Potato Crisps are imported from Europe. Thus, when the price of raw material increases, it has affected to its profit margin.
4.3 Opportunity
Nowadays, consumers are becoming more