International Marketing
In this assignment, I will response to the ten discussion question regarding with the prescribed short cases studies from text book.
In the first case studies is the cat that conquered the world: Hello Kitty and the spread of Nippon culture and the question is to explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies, taking note of cultural and group influences. The appeal of characters like Hello Kitty and other characters in the Asia and western are much broader as witnessed by the merchandise for sales. For example, the product of Hello Kitty merchandise for sale throughout Asia even western like Hello Kitty watches, notebook, clothing, stationery, house wares, toilet paper, phone cards and video games with licenses approximately five hundred companies to make Sanrio approved them. It is provide extremely lucrative prepubescent market between across countries due to the character have no discernible cultural features, it reflect they can cross country and cultural boundaries with limited cultural baggage. The image of these characters such as Hello Kitty, Pokemon and kickboxing Power Puff Girls which make younger girls and boys in different countries would like to protect and affection them because these characters look like helpless. Therefore, it is easily to entry younger consumer market. These characters can derived another Japan cultural that influences other countries. Kawaii is a term in Japan that mean cute and figuratively means things that are desire to fulfill one’s life. The core values of Kawaii which have spread far beyond its original members and extended beyond Japan throughout Asia. Also, Asian consumers are increasingly becoming more comfortable with Japan’s values and lifestyle with its focus on family ties, respect for elders and the emotion of personal relationship.
The question in case two is discuss the challenges facing a low fares airline. Although low fares airline
In the first case studies is the cat that conquered the world: Hello Kitty and the spread of Nippon culture and the question is to explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies, taking note of cultural and group influences. The appeal of characters like Hello Kitty and other characters in the Asia and western are much broader as witnessed by the merchandise for sales. For example, the product of Hello Kitty merchandise for sale throughout Asia even western like Hello Kitty watches, notebook, clothing, stationery, house wares, toilet paper, phone cards and video games with licenses approximately five hundred companies to make Sanrio approved them. It is provide extremely lucrative prepubescent market between across countries due to the character have no discernible cultural features, it reflect they can cross country and cultural boundaries with limited cultural baggage. The image of these characters such as Hello Kitty, Pokemon and kickboxing Power Puff Girls which make younger girls and boys in different countries would like to protect and affection them because these characters look like helpless. Therefore, it is easily to entry younger consumer market. These characters can derived another Japan cultural that influences other countries. Kawaii is a term in Japan that mean cute and figuratively means things that are desire to fulfill one’s life. The core values of Kawaii which have spread far beyond its original members and extended beyond Japan throughout Asia. Also, Asian consumers are increasingly becoming more comfortable with Japan’s values and lifestyle with its focus on family ties, respect for elders and the emotion of personal relationship.
The question in case two is discuss the challenges facing a low fares airline. Although low fares airline