INTERNATIONAL MARKETING MANAGEMENT 2015
IIBM Institute of Business Management
Examination Paper MM.100
International Marketing Management
Section A: Objective Type & Short Questions (30 Marks)
This section consists of Multiple Choice & Short Note Type Questions.
Answer all the questions.
Part One carries 1 mark each & Part Two carries 5 marks each.
1. International marketing includes activities that direct the flow of goods from:
2. ETC stands for______________
3. Till 1950-56 there was no clear exim policy and no __________ restrictions of any kind.
4. Tariffs have been one of the classical methods of regulating ___________ trade.
5. The world trade organization (WTO) was established on 1st January____________
6. Export documentation is a very important area in ___________ management.
7. Methods of export pricing are_____________
8. OECD has been a destination of a major portion of ___________exports.
9. Psychographic segmentation involves grouping people in terms of:
10. Foreign direct investment would be permitted up to __________ in the development of the
PART TWO
1. Differentiate between domestic & international marketing.
2. Write a short note on World trade organization (WTO).
3. Briefly describe the exim policy of India (one part of India‟s export import policy).
4. Write a short note on tariff and non tariff barriers of international trade.
END OF SECTION A
Section B: Caselets (40 marks)
This section consists of Case lets.
Answer all the questions.
Each case let carries 20 marks.
Detailed information should form the part of your answer (Word limit 150to 200).
Caselet 1
The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the
immediate future. World prices have been showing a downward trend for eighteen months and this has
resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut
their import requirement though the American demand has shown some growth. Brazil has been
resorting to
Examination Paper MM.100
International Marketing Management
Section A: Objective Type & Short Questions (30 Marks)
This section consists of Multiple Choice & Short Note Type Questions.
Answer all the questions.
Part One carries 1 mark each & Part Two carries 5 marks each.
1. International marketing includes activities that direct the flow of goods from:
2. ETC stands for______________
3. Till 1950-56 there was no clear exim policy and no __________ restrictions of any kind.
4. Tariffs have been one of the classical methods of regulating ___________ trade.
5. The world trade organization (WTO) was established on 1st January____________
6. Export documentation is a very important area in ___________ management.
7. Methods of export pricing are_____________
8. OECD has been a destination of a major portion of ___________exports.
9. Psychographic segmentation involves grouping people in terms of:
10. Foreign direct investment would be permitted up to __________ in the development of the
PART TWO
1. Differentiate between domestic & international marketing.
2. Write a short note on World trade organization (WTO).
3. Briefly describe the exim policy of India (one part of India‟s export import policy).
4. Write a short note on tariff and non tariff barriers of international trade.
END OF SECTION A
Section B: Caselets (40 marks)
This section consists of Case lets.
Answer all the questions.
Each case let carries 20 marks.
Detailed information should form the part of your answer (Word limit 150to 200).
Caselet 1
The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the
immediate future. World prices have been showing a downward trend for eighteen months and this has
resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut
their import requirement though the American demand has shown some growth. Brazil has been
resorting to