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Starbucks Marketing Makes Social Media a Difference Maker
By Mike Schoultz · 14 Comments · inShare23 358
Starbucks marketing Social networking is not about farming followers, it’s a way of cultivating relationships.
- Hubspot Social Media and Starbucks marketing? When choosing to learn from others social media strategies, it is always helpful to choose one of the top dogs in social media. Meet Starbucks. They have been successfully executing their social media marketing plan since the first days of social media and social commerce. For over 5 years, and their strategies have played a significant role in their growth. An introduction to Starbucks is unnecessary. With more than 18,000 retail locations in 60 countries, the coffeehouse is the picture of success. Starbucks rode the baby boomer trend in the 1990s, the swelling ranks of mid-age professionals that created the need for a third place, ‘ an affordable luxury’ where people could share and enjoy a cup of coffee with friends and colleagues, away from work and home. In our opinion, the company has inserted itself into the American urban landscape more quickly and craftily than any retail company in history. It has forever changed the way companies market themselves to customers. Here is how we feel they have been so successful: Market segmentation
The company has stayed with the upper-scale of the coffee market, competing