Nowadays because of technological changes it becomes very easy for every marketer to market the product or business through internet. The growth of Internet technology has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. The Internet provides opportunities for an organization to enhance its business in a cost-effective and practical manner. It became easy to do marketing research, reach markets serve customers better, distribute products faster, solve customer problems, and communicate more efficiently with business partners. It saves the time and cost as well that could be the cost of market research, advertising, reaching the customers etc. E-commerce also creates value for customers in many ways. Customers are considered as a market of one. They can access a greater variety of products, often at lower prices. Using the internet and related technologies to complete significant marketing activities is known as e-marketing or electronic marketing. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce. Customers are like lifeblood of an organization. They are also considered as a KING of the market because a customer decides whether he is going to buy anything from you or anybody else that anybody could be your business rival as well. It is your duty to satisfy your customer and let him stick with you forever. And will convince their family and friends too to be your customer if they are satisfied with your product and services. Mostly online customers are innovators or risk takers who do not hesitate to try new and unique products and check the services of different organizations. If a business person want to sell products online it should turn its marketing efforts towards the early adopters. Internet marketing also has greater impact on marketing
References: Scott F. Geld (2003) Marketing is whatever you do to promote and grow your business including market research, advertising, publicity, sales, merchandising and distribution Julie Hume (2012) A website is like an expensive box of chocolates