Intership Report on National Bank Limited
CHAPTER: 1
Introduction to the Report
1.1 Rational of the study
The Internship Report titled as “Customer Satisfaction of Performance in NBL”, is submitted in practical requirement for the fulfillment of the Degree of Bachelor of Business Administration (BBA) under the faculty of Business Studies of International Islamic University Chittagong. Internship program is the systematic process of gathering, recording, analyzing and presenting data about the subject that a student goes to learn on the program. The aim of this internship report is to connect practical knowledge with theoretical knowledge since everyone must be expert in both theoretical and practical knowledge for the competitive world.
The report will mainly focus on how National Bank Limited is providing satisfaction to target customers and how its services are making transaction methods more acceptable inside the country and even worldwide. Identifying its major strengths and weaknesses base on some performance analysis is also the focusing point. The whole report is designed to get an idea about the service standard of a private commercial banking service.
This Internship Report was carried out within a short span of time, but I have tried my best to provide the most accurate and reliable information regarding my topic.
1.2 Objective of the study
The main objective of my internship is to focus on customer satisfaction level of National Bank Limited. Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within a business. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
In addition to this principal objective, the following are some of the specific objectives of the study:
➢ To find out the customer
Introduction to the Report
1.1 Rational of the study
The Internship Report titled as “Customer Satisfaction of Performance in NBL”, is submitted in practical requirement for the fulfillment of the Degree of Bachelor of Business Administration (BBA) under the faculty of Business Studies of International Islamic University Chittagong. Internship program is the systematic process of gathering, recording, analyzing and presenting data about the subject that a student goes to learn on the program. The aim of this internship report is to connect practical knowledge with theoretical knowledge since everyone must be expert in both theoretical and practical knowledge for the competitive world.
The report will mainly focus on how National Bank Limited is providing satisfaction to target customers and how its services are making transaction methods more acceptable inside the country and even worldwide. Identifying its major strengths and weaknesses base on some performance analysis is also the focusing point. The whole report is designed to get an idea about the service standard of a private commercial banking service.
This Internship Report was carried out within a short span of time, but I have tried my best to provide the most accurate and reliable information regarding my topic.
1.2 Objective of the study
The main objective of my internship is to focus on customer satisfaction level of National Bank Limited. Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within a business. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
In addition to this principal objective, the following are some of the specific objectives of the study:
➢ To find out the customer