Your name:
Your partner’s name:
PART 1. IntervieweE report
Name of the company: Ritz Carlton
Note: The company must be the organization you chose for your Media Case Project.
Interview preparation
Complete the following:
Your spokesperson function in the company. Explain why this spokesperson is best suited to handle this specific interview, based on the information provided by the journalist.
The spokesperson is the CEO because he is the best person to handle each question because of the company, in this case the CEO is required since the journalist is going to ask about the company culture and sensitive questions.
Key messages that you want to convey during the interview.
The customers and employees are treated well in the ritz carlton company and that they would do the best to satisfy each employee and guests equally.
Story and/or example that you intend to use during the interview.
Each employee gets $2000 to solve guest issues, so that means they are empowered and trusted.
Soundbites that you intend to place during the interview.
We are ladies and gentlemen serving ladies and gentlemen. Post-interview debrief
Answer the following questions.
Do you believe that you were able to convey your key messages during the interview? How do you feel after the interview?
After several re-takes I managed to convey my points during the interview and I feel that the interview went well. It could be better with more real world experiences.
What could you have handled differently? How?
I could have use the better positive vocabulary and also use more hand gestures and positive body language at the camera. Furthermore, some of my words are not very clear and might be difficult to understand.
PART 2. JOURNALIST report
Name of your partner’s company: Mc Donalds
Complete this section for the interview in which you played the role of the journalist.