intro and lit review amel Halal Tourism
Awareness of Malaysian Younger Generation towards Halal Tourism
Introduction
In the past two decades, inter connectivity has made traveling a part of our daily life, and tourism has become a very important source of income for many countries. The world Muslim population has been growing rapidly across the world as the years passes by. From about 1.84 billion in 2007, it is estimated to be approximately 2.08 billion in 2014.
With this growing population many investments opportunities aroused and halal tourism has the potential to be one of the most important forms of tourism. Therefore, there is definitely a need to develop and expand Halal tourism products and services to accommodate to this dynamic and emerging market.
The concept of halal: Halal means permissible in Arabic, although it is mostly used for food, the Halal word includes any Shari’ah compliant products from bank dealings to cosmetics, vaccines and in this case, tourism. Halal tourism suggests offering tour packages and destinations that are Shari’ah compliant and particularly designed to address Muslim needs.
Muslims who live in mixed religious societies where there is more than one belief system are more sensitive and aware of Halal and Haram than those who live in Muslim countries where everything is assumed to be Halal. It is important for Marketers nowadays to comprehend not all the Muslims think and behave in the same manner or have the same demands. At the same time Marketers must understand the variables such as religion, gender, age and income because the decision practices of the Muslim consumers is affected by these variables too
With the Increasing level of education and income of the Muslim population has also changed the consumption habits of this social group. The changing habits of the Muslim consumers must be considered also by Marketers.
Malaysia has been leading the way in the Halal industry and has successfully attracted Muslim tourists and investors from all over the
Introduction
In the past two decades, inter connectivity has made traveling a part of our daily life, and tourism has become a very important source of income for many countries. The world Muslim population has been growing rapidly across the world as the years passes by. From about 1.84 billion in 2007, it is estimated to be approximately 2.08 billion in 2014.
With this growing population many investments opportunities aroused and halal tourism has the potential to be one of the most important forms of tourism. Therefore, there is definitely a need to develop and expand Halal tourism products and services to accommodate to this dynamic and emerging market.
The concept of halal: Halal means permissible in Arabic, although it is mostly used for food, the Halal word includes any Shari’ah compliant products from bank dealings to cosmetics, vaccines and in this case, tourism. Halal tourism suggests offering tour packages and destinations that are Shari’ah compliant and particularly designed to address Muslim needs.
Muslims who live in mixed religious societies where there is more than one belief system are more sensitive and aware of Halal and Haram than those who live in Muslim countries where everything is assumed to be Halal. It is important for Marketers nowadays to comprehend not all the Muslims think and behave in the same manner or have the same demands. At the same time Marketers must understand the variables such as religion, gender, age and income because the decision practices of the Muslim consumers is affected by these variables too
With the Increasing level of education and income of the Muslim population has also changed the consumption habits of this social group. The changing habits of the Muslim consumers must be considered also by Marketers.
Malaysia has been leading the way in the Halal industry and has successfully attracted Muslim tourists and investors from all over the
References: 1. http://www.academia.edu/2218300/Halal_Tourism_The_New_Product_In_Islamic_Leisure_Tourism_And_Architecture. 2. http://www.joebm.com/papers/277-T20002.pdf 3. http://www.iais.org.my/e/attach/ppts/12-13JUL2011 WITF/ppts/Assoc%20Prof%20Dr%20Teoman%20Duman.pdf 4. http://www.internationalconference.com.my/proceeding/icber2012_proceeding/116_340_3rdICBER2012_Proceeding_PG1678_1685.pdf 5. http://repository.um.edu.my/25467/1/125.pdf 6. http://www.ijtef.org/papers/335-N10016.pdf 7. http://www.westeastinstitute.com/wp-content/uploads/2013/07/Zakiah-Samori-Full-Paper.pdf