Introduction of Creativity
CHAPTER 1
INTRODUCTION
1.1 BACKGROUND
Creativity:
Creativity (or "creativeness") is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.
From a scientific point of view, the products of creative thought are usually considered to have both originality and appropriateness. An alternative, getting more popular everyday is the conception of creativity is that it is simply the act of making something new.
Although intuitively a simple phenomenon, it is in fact quite complex. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. And unlike many phenomena in psychology, there is no standardized measurement technique for measuring creativity.
Although popularly associated with art and literature, it is also an essential part of innovation and invention and is important in professions such as business, economics, architecture, industrial design, and science and engineering.
Creative Advertising:
Advertising is a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service. Now a day thousand of companies due to the revolution of globalization struggling for their consumer, in order to sell their product or services the only way to make them aware is advertising. But when many struggle for the single group there should be differentiation among them and the creative advertising is the only source of attracting those consumer.
On the other hand advertisements usually have a negative connotation associated with them and because of this most people don't like taking the time look at and even read advertisements. The good news is, not all advertisements are bad and some companies have taken the time to design some very clever advertising campaigns. The creativity is only the way which attract people attraction towards the
INTRODUCTION
1.1 BACKGROUND
Creativity:
Creativity (or "creativeness") is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.
From a scientific point of view, the products of creative thought are usually considered to have both originality and appropriateness. An alternative, getting more popular everyday is the conception of creativity is that it is simply the act of making something new.
Although intuitively a simple phenomenon, it is in fact quite complex. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. And unlike many phenomena in psychology, there is no standardized measurement technique for measuring creativity.
Although popularly associated with art and literature, it is also an essential part of innovation and invention and is important in professions such as business, economics, architecture, industrial design, and science and engineering.
Creative Advertising:
Advertising is a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service. Now a day thousand of companies due to the revolution of globalization struggling for their consumer, in order to sell their product or services the only way to make them aware is advertising. But when many struggle for the single group there should be differentiation among them and the creative advertising is the only source of attracting those consumer.
On the other hand advertisements usually have a negative connotation associated with them and because of this most people don't like taking the time look at and even read advertisements. The good news is, not all advertisements are bad and some companies have taken the time to design some very clever advertising campaigns. The creativity is only the way which attract people attraction towards the