The company has two major hurdles that it continually must battle to be successful. The first is the rapid advancement of technology in a monopolistic competition. The second is the expectations of its customer base. There is a significant amount of competitors within this market that are constantly dueling to be cutting edge or have the latest technology. The other is the customer base and their requirements to have a product that satisfies their needs and wants for his or her everyday lives. The uniqueness that Apple has is that they are a luxury product maker and thus must provide a product that tips the scale and compels one to want to purchase such a product. Thus far, Apple clearly understands this dynamic and is doing very well and looks to be pulling…
Apple has done an excellent job keeping the suspense levels high for consumers by releasing one Apple product yearly. Anticipation grows each year several months before the actual release date and consumers pre-order and wait in line for days to be the first to get the latest and greatest Apple gadget before everyone else. The iPhone 5 was easily the highest anticipated and sought after Apple gadget to come on the market. Five million units were sold in its very first weekend on the market. So many were sold that the supply could not meet the demand and people were placed on a waiting list before it was actually released.…
The IPhone 5 is a waste of money but it is so popular, so why does everyone want to have it. I believe that this phone is not as good as everyone has been hyping it up to be. The IPhone 5 sold over 5 million phones three days after its release. In addition, the (IPhone 5 is available right now in the U.S. and 30 other countries and more than 100 countries by the end of the year) Apple reported. The IPhone 5 comes in 3 different models 16GB, 32GB, 64GB and also is available in white, black, or silver. Apple stock reached its sixth highest record in the last seven days from the release date. If you can’t afford the new IPhone or don’t want it right now the IPhone 4 is available for free with 2 year contracts at multiple providers. I am one of those people that don’t need to have the newest hottest items. Plus I don’t like an apple product the only thing that I own from apple is an IPod and that’s it. I owned an IPhone and I wasn’t that impressed there were something’s I liked but not many for me to spend that much money on it.…
Even though Apple is a very successful company they still have some weakness. Apple products are expensive and some products lack customization. Because Apple products are so great, which makes them premium products they can be expensive for many consumers. Some Apple products are considers a distraction electronic device. Accidents such as auto-mobile crashes have been caused by people using electronic devices.…
Steve Jobs unveiled iPhone to the world on January 09, 2007 by defining it as a wide screen iPod Touch featuring functionalities of phone and an Internet communicator named iPhone. Apple IPhone is considered apples most innovate and best selling product according to “the secret to Apple’s success” article they raised a point about Apple’s marketing strategy, “Making markets vs. addressing markets – Some claim that Apple doesn’t ask people what they need but gives them products they decide they want.” In a competitive industry such as the mobile device industry, no consumer would purchase a cellphone unless they perceive its worth as valuable. No body necessarily needs an apple iPhone they have many options however, they want the phone because they value the product. Another marketing strategy worth noting is how Apple markets their products. Apple has demonstrated a cool factor in their product; the Attention they spent on the design and detail distinguishes Apple’s products from other competitors.…
The IPad was launched in 2010 and has had enormous staying power in terms of keeping a lot of its popularity it is only recently it has gone downhill and is only now starting to decline. This shows the IPad is still a very popular product and as Apple has the resources to update its products and get them back to the top of the technology league table.…
Apple has shown its capability to create innovative product that meet and exceed its customer’s satisfaction and has also been able to keep that stream of innovations going until today. It has enable these innovations to play off of each other. It demonstrated his ability to break from away from the computer market and created successfully new markets with its iPod, iPhone, and iPad. Apple has developed an ability to sell and market its new products successfully by teaching its customers and the market that the price for an Apple product represents an outstanding value for the quality, design, and functionality. The great…
Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends, and at same time conduct business on it, such as trading stocks. Functional needs pertain to the performance of a product and service while Psychological needs pertain to the personal gratification of consumer’s association with the product or service [Grewal & Levy, 2012]. A survey that was conducted on usage of ipad reveals that, there is 64% increase in usage of ipad than to computers. The more people play with the ipad, the more they like it, and the more they use it [2]. This clearly states that people are highly satisfied with the product and are willing to use it more than any other gadgets.…
The Apple products are driven by two factors which are design and the quality. More people around the globe are now going into purchasing of luxury products. This has been the reason why products like the iPod and the latest iPads are being sold out widely (47). Music has also grown and Apple has tapped into this market through the iTunes.…
3. Innovation – Apple’s core products have enjoyed largely rave reviews and enormous profits, but the target market is starting to feel that Apple products are not as revolutionary as before. Even though the processers and screen quality continue to rise, the need to upgrade or buy another version of the same product is waning in consumer’s minds. Apple cannot lose sight of this and continue to explain the benefits of its products to consumers.…
Above all technological products available on the open market why it is that customers’ continually use apple products? What keeps customers constantly coming back for these amazing products? Most people that buy these technologically advanced. Products will stay it’s a popular name brand, it’s a dependable brand, and it’s technologically innovative. To my knowledge that is want sells, because everyone likes name brand things, and the primary reason you would buy this product is because you know it will be a dependable and technologically innovative, since everyone knows that Apple is one of a kind.…
In the last quarter of 2010, Apple acquired a whopping 86 percent of growth in the iPhone sales. Apple outperformed competitors such as RIM Corporations blackberry with a 35 percent market growth. Apple launched a new device that grew in the technological industry like a wildfire the iPad. The iPad tablet introduced to the public market in April 2010 during an unfavorable time when a personal gadget costing $500 was not in the average person’s budget. Even though the iPad costs $500 it has been…
The Mac Mini is a different direction in the way Apple Computer Inc. has showcased their product over the years. The original designers of the Macintosh had a vision that a $500 dollar computer could be built which exemplified efficiency, uniqueness, and simplicity with a reasonable market price. It is the lowest cost personal computer ever sold by Apple and it represents a change in Apple’s business model. The Mac Mini has the potential to become a staple in everyone’s household similar to the iPod. Made in Taiwan, the Mac Mini looks to boost Apple’s profits up again just as the iMac did in the 1990’s. The market and time will only tell. The Mini represents a revolution in technology and can change the market dramatically if a mass amount of people purchase it the way iTunes changed music distribution and the way the iPod has become a mainstream item all around the world.…
References: Griggs, B., & Sutter, J. (2010, April 3). First iPad buyers excited, curious - CNN.com. CNN. Retrieved April 3, 2010, from http://www.cnn.com/2010/TECH/ptech/04/03/apple.ipad.sale/index.html?hpt=T1…
New mini laptops are expected to sell in the region of 5.2 million units by the end of 2008, 8 million during 2009 and up to 50 million by 2012 - a ten fold growth. Industry analysts are torn whether or not subnotebooks will cannibalize the laptop market, some suggesting that a mere 10% market share will be taken. However, in this economic downturn, people will always look for cheaper products and with mini laptops available from £150-200, perhaps there is a big market after all.…