Ipsy.com case study
Ipsy.com
“Exclusive beauty finds by our stylist just for you”
THE CONTENT
What’s Ipsy.com?
Ipsy.com is a fashion website about makeup. On the website, you can read about makeup trends, watch makeup tutorials, share makeup experiences and buy makeup products. The website was started in 2011. Ipsy is the world’s fastest growing and most passionate beauty community.
What will happen if you click on the website? Firstly, an online survey will pop out, asking about your skin condition, hair color and preferred makeup brands. After completing the survey, makeup news and tutorials that match your survey will appear on your home page. According to the type of stories you read, Ipsy will prepare a “Glam Bag” with full makeup samples only for you. The “Glam Bag” costs 10 US$ and can be shipped to your home.
Later, you can create your own makeup tutorials, blog about your own makeup experiences and chat with other “ipsters” on the website. The contents you create would appear on the lower half of the home page.
What’s the problem solving?
“What are the right products for me?” and “Can I try this product before buying it?” are the two problems solved by Ipsy. “Choosing the best makeup items for needs” is a challenge to most women. Females have to choose products among “follow the fashion trends”, “look good on me”, and “provide efficient skin care”. Ipsy.com solved the problem. Ipsy’s professional stylist team would choose unique products for different users to try by analyzing these users’ survey results and page viewing histories.
Michelle Phan, 2015 Forbes 30 under 30, co-founded Ipsy.com. Before starting the website, she was a self-made YouTube celebrity by uploading makeup tutorials. Phan’s YouTube channel has over 7 million subscribers. The question Michelle gets asked the most is “What are the right products for me?”
“Full-sized and not expensive makeup samples” provided by ipsy solved another problem. Phan witnessed young women being depressed after spending a
“Exclusive beauty finds by our stylist just for you”
THE CONTENT
What’s Ipsy.com?
Ipsy.com is a fashion website about makeup. On the website, you can read about makeup trends, watch makeup tutorials, share makeup experiences and buy makeup products. The website was started in 2011. Ipsy is the world’s fastest growing and most passionate beauty community.
What will happen if you click on the website? Firstly, an online survey will pop out, asking about your skin condition, hair color and preferred makeup brands. After completing the survey, makeup news and tutorials that match your survey will appear on your home page. According to the type of stories you read, Ipsy will prepare a “Glam Bag” with full makeup samples only for you. The “Glam Bag” costs 10 US$ and can be shipped to your home.
Later, you can create your own makeup tutorials, blog about your own makeup experiences and chat with other “ipsters” on the website. The contents you create would appear on the lower half of the home page.
What’s the problem solving?
“What are the right products for me?” and “Can I try this product before buying it?” are the two problems solved by Ipsy. “Choosing the best makeup items for needs” is a challenge to most women. Females have to choose products among “follow the fashion trends”, “look good on me”, and “provide efficient skin care”. Ipsy.com solved the problem. Ipsy’s professional stylist team would choose unique products for different users to try by analyzing these users’ survey results and page viewing histories.
Michelle Phan, 2015 Forbes 30 under 30, co-founded Ipsy.com. Before starting the website, she was a self-made YouTube celebrity by uploading makeup tutorials. Phan’s YouTube channel has over 7 million subscribers. The question Michelle gets asked the most is “What are the right products for me?”
“Full-sized and not expensive makeup samples” provided by ipsy solved another problem. Phan witnessed young women being depressed after spending a