In the past decade, Hong Kong has been well known for its duty free and wide range of goods, it allows people from the world have a fantastic shopping experience. However, more news reporting the negative images of Hong Kong tourism which adversely affects the image of “shoppers’ paradise”, are arisen. While numerous tourists can be seen in tourist spots in Hong Kong, some contend that they no longer choose Hong Kong as a travel destination. This paper will focus on the both sides of whether Hong Kong is still a shoppers’ paradise and draw a conclusion.
Wide range of merchandises and convenient shopping are prodominances of Hong Kong. According to research of Choi, Chan and Wu(1999), tourists are satified with shopping here as plenty of goods are provided and shopping is convenient, especially for those “urban entertainment oriented” people(Liu, Choi & Lee, 2011, p353). It has an excellent logistic system which supports significant amount of goods importing from foreign countries to Hong Kong. With an intelligent public transportation system, tourists can access to different shopping malls easily. While the shopping plazas not only provide products of international brands, also furnish tourists with different kinds of entertainment, such as karaoke and cinema. This meets varied needs of the shoppers and allows them to have a great shopping experience.
Price and quality of merchandises are another elements which establish Hong Kong as a shopping paradise. Due to globalization, international products are available in more countries, therefore price of goods become an essential consideration of tourists during shopping. Wong and Law (2003) find out that attractive price is the main reason why western tourists buying goods in Hong Kong. With inexpensive products, Hong Kong can become more competitive and attract more tourists to shop here. Apart from price, quality of goods is also vital. It is reasonable to believe