4p of Justice League
Abstract:
The purpose of this assignment is to decide the marketing plan for the Warner Brothers’ Justice League two video games that will launch to market in the summer of 2013 with the movie at the same time. And we will utilize the marketing mix theory to analyze traits of our product and to determine the pricing strategy, the promotion plan and so on…
Product:
Due to our target customer mainly young children and teenage, but they have different tastes of game type, if the game is too difficult or violence, it may not suitable for the young children. Otherwise, if it is too simple or naïve, the teenage may not buy it. Therefore, for fulfilling our customer needs and reach the maximum potential customers. thus, it is important to rich the product mix, so we will launch two video games related to the movie on two major consoles in market and differentiate them one of them is prepare for young children and the other for teenage which are designed with different game type and difficulty level, there two products should be covered the most of the video games market.
The core customer value of our products is entertaining the customers for their free time; most of them playing video games for seek for happiness and reduce the stress. Also, our products can be a motivation for the customers; our games have some problems or riddles for them to solve and some difficult achievements to accomplish, when they completed these, they will get the confidence, achievement or respect by their peers. Thence, they can meet their self-actualization and esteem levels of the Maslow 's hierarchy of needs theory. Moreover, it can be a collectable for the Justice League heroes’ fans, they can role-playing the heroes through our games to satisfy their heroism mentality.
According to the customers buying behaviors, we can be classified our product as a shopping products. The consumers usually do more planning and effort for gathering the products before they decide to buy,
The purpose of this assignment is to decide the marketing plan for the Warner Brothers’ Justice League two video games that will launch to market in the summer of 2013 with the movie at the same time. And we will utilize the marketing mix theory to analyze traits of our product and to determine the pricing strategy, the promotion plan and so on…
Product:
Due to our target customer mainly young children and teenage, but they have different tastes of game type, if the game is too difficult or violence, it may not suitable for the young children. Otherwise, if it is too simple or naïve, the teenage may not buy it. Therefore, for fulfilling our customer needs and reach the maximum potential customers. thus, it is important to rich the product mix, so we will launch two video games related to the movie on two major consoles in market and differentiate them one of them is prepare for young children and the other for teenage which are designed with different game type and difficulty level, there two products should be covered the most of the video games market.
The core customer value of our products is entertaining the customers for their free time; most of them playing video games for seek for happiness and reduce the stress. Also, our products can be a motivation for the customers; our games have some problems or riddles for them to solve and some difficult achievements to accomplish, when they completed these, they will get the confidence, achievement or respect by their peers. Thence, they can meet their self-actualization and esteem levels of the Maslow 's hierarchy of needs theory. Moreover, it can be a collectable for the Justice League heroes’ fans, they can role-playing the heroes through our games to satisfy their heroism mentality.
According to the customers buying behaviors, we can be classified our product as a shopping products. The consumers usually do more planning and effort for gathering the products before they decide to buy,
References: http://en.wikipedia.org/wiki/Sino_Centre http://asia.playstation.com/hk/en/support/p/partnerShop http://www.xbox.com/zh-TW/index http://en.wikipedia.org/wiki/Justice_League http://www.gametrailers.com/ http://wiki.answers.com/Q/What_are_%27marketing_intermediaries%27 http://en.wikipedia.org/wiki/Marketing_mix http://en.wikipedia.org/wiki/Market_structure