Issues In Halal Packaging A Conceptual Paper

ISSN 1923-841X [Print]
ISSN 1923-8428 [Online] www.cscanada.net www.cscanada.org

International Business and Management
Vol. 5, No. 2, 2012, pp. 94-98
DOI:10.3968/j.ibm.1923842820120502.1080

Issues in Halal Packaging: A Conceptual Paper

Mohamed Syazwan Ab Talib[a],*; Mohd Remie Mohd Johan[a]
[a]

INTRODUCTION

Faculty of Business and Information Science, UCSI University,
Malaysia.
*
Corresponding author.

One of the factors that influence purchase decision is religious belief and identity as different religious groups prohibits certain foods to be consumed by the devotees
(Schiffman & Kanuk, 2010). According to Simoons (1994) religion is one of the factors that limits food consumption, particularly meat consumption. For example, in Islam, swine meats and alcoholic beverages are taboos. Pork and beef are prohibited in Hinduism and Buddhism. Food consumed by Muslim devotees must be Halal. Halal is an Arabic word which translates permitted in English. As
Muslims are more aware and knowledgeable about their food intakes, there is great demand for Halal products in the global market. The Halal food market is value for more than USD600 billion (Omar & Jaafar, 2011) and market population is more than 1.5 billion people and 70% of the Muslim market follow Halal standards
(Minkus-McKenna, 2007). Furthermore, not only
Muslims consumed Halal food products, non-Muslims too prefer Halal products (Abdul Aziz &NyenVui, 2012) because Halal food products are cleaner, healthier and tastier (Burgmann, 2007).

Received 1 October 2012; accepted 24 November 2012

Abstract:
The paper aims to uncover the issues encountered on
Halal packaging for Halal food products in order to ensure that not only the ingredients’ Halal status should be considered but the packaging itself must also be included.
The method used for this conceptual paper is based from literature reviews from journal articles, theses proceedings and conferences, books and online news which are related with the keywords and

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