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It Role in International Business

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It Role in International Business
Information Technology
• Information technology (IT) is a field concerned with the use of technology in managing and processing information
• Information technology can allow departments to more efficiently and successfully perform their business operations. Information technology is an important enabler of business success and innovation.
International business
International business is a term used to collectively describe all commercial transactions that take place between two or more nations. A multinational enterprise (MNE) is a company that has a worldwide approach to markets and production or one with operations in more than a country.
Information technology’s role in international Business
• Information technology is everywhere in business
• Anyone involved in business must understand technology
Business functions receiving the huge benefits from the information technology
 Customer service: click-to-talk, call scripting, auto answering, call centers
 Finance: accounting packages, Sarbanes Oxley
Sales and marketing: campaign management, customer relationship management
 Operations: supply chain management
 Human resources: software to track employees at risk of leaving

Information technology’s impacts on business operations
1) Reduce cost and improve productivity = supply chain management, enterprise resource planning
2) Improve customer satisfaction and loyalty = customer relationship management, loyalty programs
3) Create competitive advantage = business intelligence/data warehousing
4) Generate growth = sales management systems
5) Global expansion = e-business.
Impact on internal business operations
• Accounting - provides quantitative information about the finances of the business including recording, measuring, and describing financial information.
• Finance - deals with the strategic financial issues associated with increasing the value of the business, while observing applicable laws and social responsibilities.
• Human resources - includes



References: - Ecommerce http://www.dynamicwebs.com.au/tutorials/e-commerce.htm IT in business http://globaltechforum.eiu.com/index.asp?layout=rich_story&channelid=5&categoryid=17&doc_id=932 http://blogs.technet.com/b/itbizval/archive/2009/02/27/the-role-of-information-technology-in-today-s-economy.aspx http://www.dart-creations.com/business-tree/at-fi/benefit_of_information_technology.html WTO http://www.wto.org/english/thewto_e/whatis_e/tif_e/org6_e.htm

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