ITC Cigarettes
RURAL MARKETING PROJECT ON ITC CIGARETTES
Name
Enrollment No.
Sourav Pramanik
Swarnabha Dey
Vivek Bhagat
Zoom Guha
09BS0002392
09BS0002492
09BS0002750
09BS0003104
SECTION: D
IBS, KOLKATA
Page 1 of 26
RURAL MARKETING PROJECT ON ITC CIGARETTES
Name
Enrollment no.
Sourav Pramanik
Swarnabha dey
Vivek Bhagat
Zoom Guha
09BS0002392
09BS0002492
09BS0002750
09BS0003104
Marketing Management 2
IBS, Kolkata
Date of submission: 17.11.2009
Page 2 of 26
AUTHORIZATION:
The report is submitted as partial fulfillment of the requirement of MBA
Program of IBS.
Page 3 of 26
Acknowledgements
First of all, we are immensely indebted to Mr. Ashim Ghosh, Director, IBS
Kolkata & Mr. Shibashis Chakraborty, Faculty Member of Marketing management, IBS Kolkata for giving us the opportunity to work for such an interesting project.
We like to specially acknowledge with thanks, the support of our faculty Mr.
Shibashis Chakraborty without whom, this project would have been incomplete.
Her intense knowledge in this subject has made this project a huge success.
We would also like to thank Mr. Anirban Sen (Area Manager of Tobacco
Sector, ITC) & Mr. Sakhawat Ali (Distributor of ITC cigarettes) without whom our project would have been a very difficult task.
We would be failing in our duty if we do not thank our respondents who gave their valuable time and answered the survey questions with tremendous patience and understanding. Page 4 of 26
Table of contents:
Topic
Page No.
Executive Summary
01
Introduction
02
Company profile
03
Product-line of ITC ltd.
05
Distribution channel of ITC Ltd.
07
Pricing of ITC cigarettes
08
Price point segmentation
10
Consumption Preferences
11
Sales pattern
14
4 A’s of Marketing
15
Conclusions
20
Attachments
21
References
22
Page 5 of 26
List of illustrations:
Topic
Page No.
Distributors’
Name
Enrollment No.
Sourav Pramanik
Swarnabha Dey
Vivek Bhagat
Zoom Guha
09BS0002392
09BS0002492
09BS0002750
09BS0003104
SECTION: D
IBS, KOLKATA
Page 1 of 26
RURAL MARKETING PROJECT ON ITC CIGARETTES
Name
Enrollment no.
Sourav Pramanik
Swarnabha dey
Vivek Bhagat
Zoom Guha
09BS0002392
09BS0002492
09BS0002750
09BS0003104
Marketing Management 2
IBS, Kolkata
Date of submission: 17.11.2009
Page 2 of 26
AUTHORIZATION:
The report is submitted as partial fulfillment of the requirement of MBA
Program of IBS.
Page 3 of 26
Acknowledgements
First of all, we are immensely indebted to Mr. Ashim Ghosh, Director, IBS
Kolkata & Mr. Shibashis Chakraborty, Faculty Member of Marketing management, IBS Kolkata for giving us the opportunity to work for such an interesting project.
We like to specially acknowledge with thanks, the support of our faculty Mr.
Shibashis Chakraborty without whom, this project would have been incomplete.
Her intense knowledge in this subject has made this project a huge success.
We would also like to thank Mr. Anirban Sen (Area Manager of Tobacco
Sector, ITC) & Mr. Sakhawat Ali (Distributor of ITC cigarettes) without whom our project would have been a very difficult task.
We would be failing in our duty if we do not thank our respondents who gave their valuable time and answered the survey questions with tremendous patience and understanding. Page 4 of 26
Table of contents:
Topic
Page No.
Executive Summary
01
Introduction
02
Company profile
03
Product-line of ITC ltd.
05
Distribution channel of ITC Ltd.
07
Pricing of ITC cigarettes
08
Price point segmentation
10
Consumption Preferences
11
Sales pattern
14
4 A’s of Marketing
15
Conclusions
20
Attachments
21
References
22
Page 5 of 26
List of illustrations:
Topic
Page No.
Distributors’