ITM Assignment Durex 030115
Table of Contents
1. Introduction
2. PESTEL Analysis
2.1. Political Analysis
2.2. Economic Analysis
2.3. Social Analysis
2.4. Technological Analysis
2.5. Environmental Analysis
2.6. Legal Analysis
3. Porter’s 5 Forces Analysis
3.1. Threat of New Entrants
3.2. Threat of Substitutes
3.3. Bargaining Power of Suppliers
3.4. Bargaining Power of Customers
3.5. Competitive Rivalry
4. Four Strategic Recommendations
4.1. Diversification Type
4.2. Diversification Process
4.3. Differentiation Strategy
4.4. Cost Leadership
5. Conclusion
1. Introduction
Durex is a company founded in 1929 by the London Rubber Company and is currently manufactured by a United Kingdom firm called SSL International. The name Durex represents Durability, Reliability, and Excellence, and it is also synonymous with safe sex. Traditionally condoms were made of oiled silk paper, linen sheaths, leather, or very thin hollow horn (Mark Cichocki, 2015). Durex changed the industry by being the first brand to develop electronic testing for the condoms. This has set precedence for many world firsts that Durex continues to create. Durex also pays special attentions to the needs of consumers by developing a diversified range of condoms. For example, The Durex range includes nine varieties of latex condom, which one of it is categorized as the Avanti condom, the first male condom made from polyurethane; suitable for people who have an allergy towards latex.
2. PESTEL Analysis
2.1. Political Analysis
Singapore follows a democratic political system whereby the ruling parties are elected by the citizens in Singapore. The main ruling party, The People’s Action Party (PAP) has been in power since Singapore gained its independence. The PAP is a traditionally more conservative party and it has received several criticisms for its iron fist policies, including controlling the media and publications in Singapore (CNN Travel, 2015). In the recent years the PAP has begun to open up, however sex
1. Introduction
2. PESTEL Analysis
2.1. Political Analysis
2.2. Economic Analysis
2.3. Social Analysis
2.4. Technological Analysis
2.5. Environmental Analysis
2.6. Legal Analysis
3. Porter’s 5 Forces Analysis
3.1. Threat of New Entrants
3.2. Threat of Substitutes
3.3. Bargaining Power of Suppliers
3.4. Bargaining Power of Customers
3.5. Competitive Rivalry
4. Four Strategic Recommendations
4.1. Diversification Type
4.2. Diversification Process
4.3. Differentiation Strategy
4.4. Cost Leadership
5. Conclusion
1. Introduction
Durex is a company founded in 1929 by the London Rubber Company and is currently manufactured by a United Kingdom firm called SSL International. The name Durex represents Durability, Reliability, and Excellence, and it is also synonymous with safe sex. Traditionally condoms were made of oiled silk paper, linen sheaths, leather, or very thin hollow horn (Mark Cichocki, 2015). Durex changed the industry by being the first brand to develop electronic testing for the condoms. This has set precedence for many world firsts that Durex continues to create. Durex also pays special attentions to the needs of consumers by developing a diversified range of condoms. For example, The Durex range includes nine varieties of latex condom, which one of it is categorized as the Avanti condom, the first male condom made from polyurethane; suitable for people who have an allergy towards latex.
2. PESTEL Analysis
2.1. Political Analysis
Singapore follows a democratic political system whereby the ruling parties are elected by the citizens in Singapore. The main ruling party, The People’s Action Party (PAP) has been in power since Singapore gained its independence. The PAP is a traditionally more conservative party and it has received several criticisms for its iron fist policies, including controlling the media and publications in Singapore (CNN Travel, 2015). In the recent years the PAP has begun to open up, however sex