Iy1 Mareting Coursework 1
IY1 MARETING Coursework 1
PART 1
A
1. How does JD Sports apply a winning marketing strategy and records substantial profits while a similar company in the same sector (JJB Sports) has failed and gone into liquidation?
JD found its own model of marketing in the difficult economic and competitive market. It has a successful plan about marketing mix and SWOT analysis. JD’s target is very exactly and it is good at exploit opportunity. It also did well on the information exchange with consumers and builds a good brand image in consumers’ brains. So JD can have a profit financial performance. But for JJB, because its bad management and commonplace product, it got a bad performance and failed. 2. What specific factors may be used to summaries the success of JD Sports?
Firstly, JD has a good marketing mix. Its perfect product, price, place and promotion target made consumers have a clearly impression to the brand of JD.
Secondly, JD offers its features to customers and made its business keeping growth.
Thirdly, JD always interacts with consumers, so it knows what customers want. By constantly adapting and changing its marketing mix through a focus on consumers, it has effectively managed to stay ahead of the competition. 3. Compare and contrast the marketing mix and financial performance of both companies.
Marketing mix is a set of factors which can be control by companies. These factors are Product, Price, Promotion and Place. Marketing mix can affect the demand of product, which is the tool or method to launch the sale. In these case studies, JD did well on marketing mix but JJB didn’t.
Product — Customer Value
Product means the thing which can meet consumers’ demand. It can be goods or services. It also includes factors such as quality, design, after-sales service and branding. In the cases, JD’s products are comprehensive and have a large audience. And what is more, JD has its own distinguishing feature on many kinds of product. But, JJB’s own
PART 1
A
1. How does JD Sports apply a winning marketing strategy and records substantial profits while a similar company in the same sector (JJB Sports) has failed and gone into liquidation?
JD found its own model of marketing in the difficult economic and competitive market. It has a successful plan about marketing mix and SWOT analysis. JD’s target is very exactly and it is good at exploit opportunity. It also did well on the information exchange with consumers and builds a good brand image in consumers’ brains. So JD can have a profit financial performance. But for JJB, because its bad management and commonplace product, it got a bad performance and failed. 2. What specific factors may be used to summaries the success of JD Sports?
Firstly, JD has a good marketing mix. Its perfect product, price, place and promotion target made consumers have a clearly impression to the brand of JD.
Secondly, JD offers its features to customers and made its business keeping growth.
Thirdly, JD always interacts with consumers, so it knows what customers want. By constantly adapting and changing its marketing mix through a focus on consumers, it has effectively managed to stay ahead of the competition. 3. Compare and contrast the marketing mix and financial performance of both companies.
Marketing mix is a set of factors which can be control by companies. These factors are Product, Price, Promotion and Place. Marketing mix can affect the demand of product, which is the tool or method to launch the sale. In these case studies, JD did well on marketing mix but JJB didn’t.
Product — Customer Value
Product means the thing which can meet consumers’ demand. It can be goods or services. It also includes factors such as quality, design, after-sales service and branding. In the cases, JD’s products are comprehensive and have a large audience. And what is more, JD has its own distinguishing feature on many kinds of product. But, JJB’s own