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JC Penney's Case Study

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JC Penney's Case Study
I use to work for JC Penney's a few years back. JC Penney's was definitely affected by the technology/digital age. They were pretty well know for their "catalog" department. Of course, the internet took care of people needing to go into the stores to place catalog orders, so JCP had to shut down their catalog departments. It wasn't doing well there for a while, the look was "old school". Macy's at the time was coming in taking over Kaufman 's in the malls, putting the pressure on JCP. JC Penney's had to re-model a bunch of their stories, to keep up with the "new" modern look.
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