On 11th, November, 2014, a Chinese E-commerce company created a new business legend which surprised the world. The largest online shopping event of the year – the 24-hour Singles Day sale kicked off from midnight (Beijing time) on 11th, November. Just one hour into the Singles Day sale, Jack Ma’s E-commerce company - Alibaba had already sold $2 billion worth of merchandise. At the end of the sales event, the final revenue reached $9 billion which exceeded the expectation and broke a sales record for one-day period. The amount even exceeds the combined online revenue of Black Friday and Cyber Monday in 2013, the top two online shopping events in the U.S.
The creator of this business legend - Jack Ma is a former English teacher …show more content…
This paper will use Jack Ma as an example of transformational leader to analyze his leader behavior and effects under the framework of transformational leadership, during the analysis, both bright and dark sides will be discussed. Conclusion will be drawn after a discussion about Jack Ma’s transformational leadership effectiveness and leader’s effects on the followers, organization and …show more content…
20).
Then the research interest in transformational leadership and charisma was intrigued again by the finding of Burns (1978, p. 425) – the distinction between transactional and transforming