Jacuzzi Walk-In Tub Advertisement

Companies spend considerable amounts of time and money on advertising their products; much of this time is dedicated to understanding their target audience and what will convince them to buy. Advertisements are thus geared toward specific concerns or fears of the readership. Advertisers can most efficiently do this when the advertisement is published in literature that attracts people similar in gender, age, education, and socioeconomic status. World War II, the magazine, circulates an array of articles focusing on battles and important events that lead up to and took place during World War II. The magazine is clearly geared toward a more educated and mature audience, having a mean readership age of fifty-five years old (Russel Johns Associates
Jacuzzi sets a standard for their product by associating it with alluring diction. By using words that invoke feelings of desire and “luxury”, Jacuzzi wants the consumer to believe that the Walk-In Tub is worth the price (“Walk-In Tub” Jacuzzi 86). Therefore, those who might not be able to justify a large price tag for something as mundane as a tub, are sated by the idea of extravagance. Along side the meticulous word choice, the reader is also subjected to the connation that the brand “name” invokes (Jacuzzi). Companies work very hard from their infancy to promote brand recognition that will instill feelings in consumers. The brand of the Walk-In Tub conjures feelings of “personal haven” in those who see the label Jacuzzi (Jacuzzi). To make an appeal to the more logical minded consumers, which take up a large portion of World War II magazine’s readership, a “special promotion” is offered (“Walk-In Tub” Jacuzzi 86). On the surface the two-hundred-dollar incentive is a great deal, that might make some buyers consider Jacuzzi over another brand with no such offer. Layered between vitality and luxury, Jacuzzi uses positive feelings of necessity to urge the consumer to