Nipak Das
(201/46)
Sanglap Banerjee (270/46)
Mihir Rathod
(248/46)
Santosh Kumar
(274/46)
JAMCRACKER
1. What are the critical challenges for the business model to be sustainable? Before the business model of Jamcracker could be established, it had to tackle a series of critical challenges. Foremost amongst them was the issue of timing, the risk Jamcracker might be delivering a new model of service before the world was ready for it. The model proposed was entirely a new market mechanism for distributing IT Services and in order to succeed, the emerging markets warranted sufficient infrastructure, economically viable industry relationships and strong growth prospects which were all the more strained and complicated after the dot-com crash. Apart from timing issues the model faced severe technical roadblocks as well such as lack of established standards in the relatively young in ASP industry which led to integration issues with Jamcracker platform. Apart from the above mention entry level problems, issues such as need for professional services and customer service were the dominant concerns which called for attention before the business model could be sustained. As the industry developed more and more people were getting involved.
This called for services such as initial system configuration and integration which would be followed up by customer concerns regarding service level quality, privacy and security.
Thus these were the critical challenges faced by the business model before it could be sustained
2.
How does Jamcracker fit in the ASP (SaaS) space?
Jamcracker analogous to its name, tried to avoid IT log jams using web-based technology, for its clients and empower them to smoothly move towards their business objectives.
Its business model was based on the widely anticipated growth of Application Service Providers, more popularly known as ASPs. ASPs provide various benefits to an organization such as speedy