To begin, the author uses logos to install a sense of creditability to his words by giving examples of other …show more content…
The author's main point is that experiences are more pleasant and enjoyable than buying something, and gives an example of waiting in line for concert tickets. Since the people waiting in line are anticipating a good experience, they had a good time just buying the tickets! The author tries to use examples that the every day average person could relate to. "Experiential purchases are actually better conversation starters than material purchases", says Hamblin in his article. "You will never guess what I did this weekend. I went on a spontaneous trip to Disneyland", is 100x more interesting than if that person were to say something along the lines of "I bought a new couch for my living room". Hamblin's article causes the reader to sit and think about whether they should spend $50 on a few new articles of clothing, or tickets to the state fair with a few of your close