Jamie Oliver Spoken Language Essay

Explore how different TV chefs use language in their cookery demonstrations and consider how the language they use influences audience responses
Cookery demonstrations have become more and more common on television and the TV chefs have somewhat adapted public talk to benefit their needs of simplicity. TV chefs vary from the teaching type like Delia Smith to the fun, relaxed chef like Jamie Oliver. Chefs all have something in common in that they want to exchange their knowledge to the audience and therefore engaging with the viewers and making them feel welcome is a key part of presenting on TV. Inclusive language and direct address deals with this need for the chefs and when used effectively has the power to bring in regular viewers. Certainly in the more modern chef colloquial, simplistic language has helped not to create a division between the viewer and chef, and being talked to equally definitely has a positive impact on the more modern generation. Paralinguistic features are also an element used by the contemporary
It is essential to make sure the viewers don’t get bored, so keeping the sentences less detailed is vitally important. He adapts his spoken language by using fillers ‘so’, ‘okay’ these allow him time to think and also allow the audience time to catch up on what he is saying. From the amount of technical language and deixis used it is clear Jamie tries to promote cooking through the senses, as he likes to show the texture, sound and smell, ‘when you see those babies and taste ‘em’. The purpose of these features is so that Jamie Oliver can make himself feel secure when presenting, and so he can emphasize his knowledge effectively meaning that the public can relate, take in and extend their own