Jcpenney Swot Analysis
JC Penny’s Come Back Strategy
Experiential Written Assignment
Submitted to the
Webster University Fort Bragg, North Carolina
In Partial Fulfillment of
The Requirements for the Degree of
Master of Business Administration
By
Monique Lettinhand-Pannell
Webster University
July 2014
ABSTRACT
The principal objective of this paper will look at how JCPenney 's competitors have taken advantage of the retail giant’s failure to make a comeback. Based on the information obtained from the companies 10-K reports JCPenney’s has had a decline in customer satisfaction since the 1990s customers have been leaving and spending their money elsewhere. It looks as though JCPenney …show more content…
and foreign laws and regulations and other factors relating to international trade and imported merchandise beyond
SWOT Analysis
SWOT Analysis of JCPenney Strengths: Long History Brand Recognition Established Locations Nationwide Exclusive Popular Brand Names Weaknesses: Decline in comparable store sales Decrease in popularity Changing business strategies Lack of coupons
SWOT Analysis of JCPenney Opportunities: Internet Sales Exploring Niche Markets (Maternity or Big&Tall) Attracting New Customers Complete overhaul of marketing strategies Launching new exclusive private label brands Threats: Rising Labor Costs in the U.S. Increasing competition in industry Internet-customers comparing prices Weak consumer spending
Mitigate Weaknesses and Threats
Major culture clash
Risks Associated with Recommendations • Implementing new strategies could result in more confusion for customers which could lead to a further decrease in sales. • If reaching out to a niche market, JCPenney could suffer financially if it doesn’t work. • A change in management would cost the company a considerable amount of time and …show more content…
This will both support and smooth the change process, thereby enabling the delivery of project benefits. Key message: For each stakeholder – what to do, when to do it, and how much time it should take.
5 To ensure that stakeholders have the opportunity to input to and feedback on the design of the change, raise issues, and use their expertise to contribute to the success of the project. Key message: All input is valuable. The responsibility for the success or failure of the project is shared amongst all the stakeholders.
6 To ensure that all members of UCL staff involved in the change have the knowledge, skills and understanding to use the new systems effectively and efficiently. Key message: How and when to communicate with applicants using the portal and why it is beneficial to do it this way.
To ensure that new practices are embedded in the process so that the benefit of the changes introduced are sustained long term. Key messages: Thank you! You have succeeded! The benefits that have been achieved and how we can make further improvements.
improve efficiency while avoiding
Experiential Written Assignment
Submitted to the
Webster University Fort Bragg, North Carolina
In Partial Fulfillment of
The Requirements for the Degree of
Master of Business Administration
By
Monique Lettinhand-Pannell
Webster University
July 2014
ABSTRACT
The principal objective of this paper will look at how JCPenney 's competitors have taken advantage of the retail giant’s failure to make a comeback. Based on the information obtained from the companies 10-K reports JCPenney’s has had a decline in customer satisfaction since the 1990s customers have been leaving and spending their money elsewhere. It looks as though JCPenney …show more content…
and foreign laws and regulations and other factors relating to international trade and imported merchandise beyond
SWOT Analysis
SWOT Analysis of JCPenney Strengths: Long History Brand Recognition Established Locations Nationwide Exclusive Popular Brand Names Weaknesses: Decline in comparable store sales Decrease in popularity Changing business strategies Lack of coupons
SWOT Analysis of JCPenney Opportunities: Internet Sales Exploring Niche Markets (Maternity or Big&Tall) Attracting New Customers Complete overhaul of marketing strategies Launching new exclusive private label brands Threats: Rising Labor Costs in the U.S. Increasing competition in industry Internet-customers comparing prices Weak consumer spending
Mitigate Weaknesses and Threats
Major culture clash
Risks Associated with Recommendations • Implementing new strategies could result in more confusion for customers which could lead to a further decrease in sales. • If reaching out to a niche market, JCPenney could suffer financially if it doesn’t work. • A change in management would cost the company a considerable amount of time and …show more content…
This will both support and smooth the change process, thereby enabling the delivery of project benefits. Key message: For each stakeholder – what to do, when to do it, and how much time it should take.
5 To ensure that stakeholders have the opportunity to input to and feedback on the design of the change, raise issues, and use their expertise to contribute to the success of the project. Key message: All input is valuable. The responsibility for the success or failure of the project is shared amongst all the stakeholders.
6 To ensure that all members of UCL staff involved in the change have the knowledge, skills and understanding to use the new systems effectively and efficiently. Key message: How and when to communicate with applicants using the portal and why it is beneficial to do it this way.
To ensure that new practices are embedded in the process so that the benefit of the changes introduced are sustained long term. Key messages: Thank you! You have succeeded! The benefits that have been achieved and how we can make further improvements.
improve efficiency while avoiding