Advantages Of Jc Penney
JC PENNEY- HOW TO TAKE ADVANTAGE OF SOCIAL MEDIA ANALYTICS
J.C. Penney Company, Inc. (jcpenney) is a chain of American mid-range retailer, operating 1,107 department stores in 50 states and Puerto Rico. Its business consists of selling merchandise like family apparel and footwear, accessories, fine and fashion jewelry, beauty products, home decors to consumers through its department stores and through its Internet Website at jcp.com. Realizing the tough competitions from other retailers like Macy’s, Walmart, Target, Kohls etc, J.C. Penney is trying to build a new store to stay ahead in the race. It is rapidly becoming a very different company by redesigning its stores to increase the foot traffic, changing its business concept to the present …show more content…
Friends of fans represent the total number of people you could potentially reach if all of your fans were talking about your business to their friends. The next metric, “People Talking About This”, indicates how many people are actually talking about your business to their friends – through likes,
J.C. PENNEY – HOW TO TAKE ADVANTAGE OF SOCIAL MEDIA ANALYTICS Page 9
comments and sharing the post, answering the questions (polls), mentioning the page in others’ timeline comments section. The next question, how to garner people interest? Which post has more virality? (Virality – A measure to see which ones generate the most reach, engaged users or people talking about this. More the virality, more is the reach). Facebook insights give a deep analytics on every single post of one’s page. Find the below image that explains which types of posts are most effective at helping reach the objectives by breaking them at a granular level.
Based on this data, we can try to identify which types of posts are most effective at helping us reach the objectives. Do fans respond better to videos than pictures? Which pictures they like the most? On what day, time people engage most with your …show more content…
Big Data comes with big challenges like; how do we pick the needle from the stack of hay of structured and unstructured data. The tools can only provide information and you need to have the “human” factor needed for full analysis. This does not mean the data isn’t important or useful, it just means that social media marketers should learn additional technological capabilities that can assist with these issues. Though the convergence of social media and big data processing platforms will continue to evolve and become more complicated, if there is a better understanding of how it can be analyzed and drive into action, they will be more useful. Obama’s campaign is a recent example of how the ‘right data’ is identified from generated social
J.C. Penney Company, Inc. (jcpenney) is a chain of American mid-range retailer, operating 1,107 department stores in 50 states and Puerto Rico. Its business consists of selling merchandise like family apparel and footwear, accessories, fine and fashion jewelry, beauty products, home decors to consumers through its department stores and through its Internet Website at jcp.com. Realizing the tough competitions from other retailers like Macy’s, Walmart, Target, Kohls etc, J.C. Penney is trying to build a new store to stay ahead in the race. It is rapidly becoming a very different company by redesigning its stores to increase the foot traffic, changing its business concept to the present …show more content…
Friends of fans represent the total number of people you could potentially reach if all of your fans were talking about your business to their friends. The next metric, “People Talking About This”, indicates how many people are actually talking about your business to their friends – through likes,
J.C. PENNEY – HOW TO TAKE ADVANTAGE OF SOCIAL MEDIA ANALYTICS Page 9
comments and sharing the post, answering the questions (polls), mentioning the page in others’ timeline comments section. The next question, how to garner people interest? Which post has more virality? (Virality – A measure to see which ones generate the most reach, engaged users or people talking about this. More the virality, more is the reach). Facebook insights give a deep analytics on every single post of one’s page. Find the below image that explains which types of posts are most effective at helping reach the objectives by breaking them at a granular level.
Based on this data, we can try to identify which types of posts are most effective at helping us reach the objectives. Do fans respond better to videos than pictures? Which pictures they like the most? On what day, time people engage most with your …show more content…
Big Data comes with big challenges like; how do we pick the needle from the stack of hay of structured and unstructured data. The tools can only provide information and you need to have the “human” factor needed for full analysis. This does not mean the data isn’t important or useful, it just means that social media marketers should learn additional technological capabilities that can assist with these issues. Though the convergence of social media and big data processing platforms will continue to evolve and become more complicated, if there is a better understanding of how it can be analyzed and drive into action, they will be more useful. Obama’s campaign is a recent example of how the ‘right data’ is identified from generated social