Jess Westerly's Summary As An Assistant Product Owner At Kauflauf
Introduction
Jess Westerly works as an assistant product owner at the German company that is called Kauflauf GmbH which is an organization that offers software as a service. She was responsible for positioning her group’s product lines to optimize design, sales and profitability. She submitted a proposal that suggest a change in the strategy of the company in order to increase its profitability. Westerly received an approval from the higher management which was faced with rejection from most of the employees and in particular the regional sale directors and their field consultants.
1. How effective has Jess Been in taking charge as assistant product owner at Kauflauf?
In my opinion, Jess did a great job in her proposal as it was based on a comprehensive study of the marketplace and the original analysis. it seems that she has high potentials and she is very qualified and well educated as she speaks Dutch which is not her mother language. Having all these good potentials were not enough to help her succeed in her first attempt because she did not absorb the culture of the company which led to an improper approach in dealing with the regional sales directors.
2. Why did her first attempt to change sales call patterns fail?
In the 1950s Kurt Lewin developed the Lewin’s …show more content…
Westerly was not successful in her proposal as the regional sale directors and their field consultants were not convinced because of her improper way in introducing the proposal and she did not emphasis create enough force in order to make change that will overcome the resistance she might face. In addition to that she did not create a sense of urgency as the RSDs were still working within their comfort zones as they thought they were on the right track. Therefore she failed from the first step (unfreeze) according to Lewin’s model which is the most important step towards creating a
Jess Westerly works as an assistant product owner at the German company that is called Kauflauf GmbH which is an organization that offers software as a service. She was responsible for positioning her group’s product lines to optimize design, sales and profitability. She submitted a proposal that suggest a change in the strategy of the company in order to increase its profitability. Westerly received an approval from the higher management which was faced with rejection from most of the employees and in particular the regional sale directors and their field consultants.
1. How effective has Jess Been in taking charge as assistant product owner at Kauflauf?
In my opinion, Jess did a great job in her proposal as it was based on a comprehensive study of the marketplace and the original analysis. it seems that she has high potentials and she is very qualified and well educated as she speaks Dutch which is not her mother language. Having all these good potentials were not enough to help her succeed in her first attempt because she did not absorb the culture of the company which led to an improper approach in dealing with the regional sales directors.
2. Why did her first attempt to change sales call patterns fail?
In the 1950s Kurt Lewin developed the Lewin’s …show more content…
Westerly was not successful in her proposal as the regional sale directors and their field consultants were not convinced because of her improper way in introducing the proposal and she did not emphasis create enough force in order to make change that will overcome the resistance she might face. In addition to that she did not create a sense of urgency as the RSDs were still working within their comfort zones as they thought they were on the right track. Therefore she failed from the first step (unfreeze) according to Lewin’s model which is the most important step towards creating a