Jet Blue and West Jet
7144-11-1CSQ AID: 1112 | 28/05/2013
jet blue or west jet both have some goal to draw customer attention
that is low cost travel with unique amenities like TV in every seat , and its
heavy reliance on information technology through out the business was a
critical factor in achieving that goal.
→ over the past years, customers have been heavily relying on airline
reservation systems to book their tickets, reserve seats, pay for the tickets
and also check-in online. For customers, this has been a very convenient
method and they are able to easily plan their trips.
→ For the Airline companies, these systems have the whole flight
inventory managed .
→ They have all the flight information stored and records are maintained. It
also provides a platform for communication between other airline companies
for their “code-sharing plans” and agents or other ticketing offices can see
real time information about the bookings and availability of seats. Since both
parties rely on these systems they are of big importance to airline companies.
For example, we see in the case of West Jet, the amount of chaos created after
a delay of switch to another version of the system.
→ Airline reservation systems have impacted operational activities and
decision making.
They have made it easier to maintain accounts with other
airlines and internal processes between departments are more efficient
There has also been growth in faster service times which leads to I
increased customer satisfaction since customers can plan, book and pay
online.
Airline companies are able to make good strategic decisions on which
route to monopolize on and how to improve their service by accessing past
records about their customers stored by the system.
However, on the flip side of the coin, customers’ decisions are also
affected during booking times. For example, if the
jet blue or west jet both have some goal to draw customer attention
that is low cost travel with unique amenities like TV in every seat , and its
heavy reliance on information technology through out the business was a
critical factor in achieving that goal.
→ over the past years, customers have been heavily relying on airline
reservation systems to book their tickets, reserve seats, pay for the tickets
and also check-in online. For customers, this has been a very convenient
method and they are able to easily plan their trips.
→ For the Airline companies, these systems have the whole flight
inventory managed .
→ They have all the flight information stored and records are maintained. It
also provides a platform for communication between other airline companies
for their “code-sharing plans” and agents or other ticketing offices can see
real time information about the bookings and availability of seats. Since both
parties rely on these systems they are of big importance to airline companies.
For example, we see in the case of West Jet, the amount of chaos created after
a delay of switch to another version of the system.
→ Airline reservation systems have impacted operational activities and
decision making.
They have made it easier to maintain accounts with other
airlines and internal processes between departments are more efficient
There has also been growth in faster service times which leads to I
increased customer satisfaction since customers can plan, book and pay
online.
Airline companies are able to make good strategic decisions on which
route to monopolize on and how to improve their service by accessing past
records about their customers stored by the system.
However, on the flip side of the coin, customers’ decisions are also
affected during booking times. For example, if the