Jetwing - Managing an Organization in Tourism
INTRODUCTION
Understanding how organizations are managed has fascinated not just academia but the business world. Daft (2009) breaks down the concept of management as the “attainment of organizational goals in an effective and efficient manner through planning, organizing, leading and controlling organizational resources” (p 22). This assignment will focus on how organizing, how managers establish working relationships among employees to achieve goals.
The aspect of organizing is quite insightful in the case of the family owned Jetwing Group, with over 40 years of experience in the fast changing travel industry. For a deeper understanding this assignment will focus on one of the companies – Jetwing Travels, a destination management company. Jetwing Travels is an intermediary between the agents abroad selling holiday packages and the location based suppliers of hotels, transport and other activities. They are primarily in the business of low cost and high volume tourist traffic. One of the main goals is getting sales business and this is measured by the topline only.
In order to critically examine the aspect of organizing at Jetwing Travels, the assignment will look at the existing organizational structure and identify its strengths and weaknesses. Next, an organizational design and factors affecting structure will be considered. Finally the assignment makes recommendations for improvements and draws a conclusion based on the findings.
1. THR ORGANIZATIONAL STRUCTURE AT JETWING TRAVELS Jetwing Travel’s organizational structure on the next page will show how associates use resources to achieve goals by formally breaking down the division of tasks and the reporting relationships. We will next examine how structure at both a macro and micro level operates, how authority and rules are broken down.
Figure 2.1 Organizational Structure at Jetwing Travel | | Customer-based divisions which has internal HR, accounts, transport
Understanding how organizations are managed has fascinated not just academia but the business world. Daft (2009) breaks down the concept of management as the “attainment of organizational goals in an effective and efficient manner through planning, organizing, leading and controlling organizational resources” (p 22). This assignment will focus on how organizing, how managers establish working relationships among employees to achieve goals.
The aspect of organizing is quite insightful in the case of the family owned Jetwing Group, with over 40 years of experience in the fast changing travel industry. For a deeper understanding this assignment will focus on one of the companies – Jetwing Travels, a destination management company. Jetwing Travels is an intermediary between the agents abroad selling holiday packages and the location based suppliers of hotels, transport and other activities. They are primarily in the business of low cost and high volume tourist traffic. One of the main goals is getting sales business and this is measured by the topline only.
In order to critically examine the aspect of organizing at Jetwing Travels, the assignment will look at the existing organizational structure and identify its strengths and weaknesses. Next, an organizational design and factors affecting structure will be considered. Finally the assignment makes recommendations for improvements and draws a conclusion based on the findings.
1. THR ORGANIZATIONAL STRUCTURE AT JETWING TRAVELS Jetwing Travel’s organizational structure on the next page will show how associates use resources to achieve goals by formally breaking down the division of tasks and the reporting relationships. We will next examine how structure at both a macro and micro level operates, how authority and rules are broken down.
Figure 2.1 Organizational Structure at Jetwing Travel | | Customer-based divisions which has internal HR, accounts, transport
References: Blenko, M. W., Mankins, M.C., & Rogers P. (2010), “The Decision-Driven Organization”, Harvard Business Review, Vol. 5 No 6. Daft, R. L. (2009). Principles of Managament, New Delhi: South-Western. Drabek, T. E. & Hass J.E. (1969) “Laboratory immolation of organizational stress” American Sociological review, 34:223-238. Note on Organizational Culture. (1999). Harvard Business School Notes, May.