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UNIVERSITY OF DEBRECEN
CENTRE OF ARTS, HUMANITIES AND SCIENCES
DEBRECEN, HUNGARY
Faculty of Economics and Business Administration

Management and Business Administration, BA

.

Management and Business Administration, BA

Address: 4032 Debrecen, Egyetem tér 1., Hungary
Correspondence: H-4010 Debrecen P.O. Box 95, Hungary
Phone: [phone]
Fax: [phone]
E-mail: [e-mail]
Web: http://englishstudies.sci.unideb.hu http://www.econ.unideb.hu/eng 2

Management and Business Administration, BA

TABLE OF CONTENTS

UNIVERSITY OF DEBRECEN……………………………………………….4
MAP OF DEBRECEN…………………………………………………………5
FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION……..6
INTERNATIONAL RELATIONS…………………………………………….8
THE STRUCTURE OF THE FACULTY……………………………………..10
DEPARTMENTS……………………………………………………………...11
OBJECTIVE…………………………………………………………….......... 17
CURRICULUM OF THE FULL TIME PROGRAMME……………...……...18
COURSE DESCRIPTIONS………………...……............................................20
COMPULSORY SUBJECTS………………………...……....................20
SOCIAL SCIENCE OPTIONALS ...………………...……....................52
SKILL DEVELOPMENT……………………………………………………….56
PROFESSIONAL OPTIONAL COURSES…………………………….62

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Management and Business Administration, BA

University of Debrecen

It is the oldest continuously operating institution of higher education in Hungary (was founded in
1538 as Calvinist College of Debrecen ). Over centuries of its existence it was one of the key institutions of higher education in Hungary. In the beginning of the 20th century the College was transformed into a university with three academic sections. Now the University of Debrecen has a student body of 30.000, out of which 20.000 are full-time students, studying at 15 faculties. Due to integrated University was formed on January 1, 2000, like other integrated institutions of higher education in the country, by (re)uniting formerly independent institutions (the University of Agriculture, Lajos Kossuth University, and the Medical University).
The 15 faculties of the University of Debrecen form 3 centres - those of medical sciences, agricultural sciences, and arts, humanities and sciences. The centres also comprise research institutes, research groups and other auxiliary units aiding education. The Centre of Arts,
Humanities and Sciences has eight Faculties, including the Faculty of Economics and Business
Administration.
The university has three major campuses, each in Debrecen: the older main campus which hosts the majority of the departments of the faculties of arts, science, informatics, medicine, music and also the botanical garden; the smaller one, where Centre of Agricultural and Applied Economic
Sciences takes place and the youngest "Kassai-road campus" where most of the buildings of the faculties of law and economy are located.

4

Management and Business Administration, BA

5

Management and Business Administration, BA
Faculty of Economics and Business Administration
Faculty of Economics and Business Administration
The Economics and Business training started in 1993 in Debrecen, in the centre of the northernlowland region, at Lajos Kossuth University of Arts and Sciences. The launching of the programme satisfied a significant market demand, as earlier there was no economics and business training at university level in Eastern Hungary. After the changing of the political system – following a few years of preparation – the full-time training finally started at our university.
The programme started within the framework of the Institute of Social Studies of Lajos Kossuth
University with 90 students in a rented building. In 1996 the Institute of Economics and Business
Administration was formed under the direct control of the Rector. From September of that year the Institute moved to the renovated building on the Kassai Street campus, which offered every facility for the establishment of a high level of educational provision. This building is still home to the Faculty of Economics and Business Administration which was established on 1st January
2000 at the same time as the establishment of University of Deberecen.

The support of a World Bank and 3 Tempus projects meant great financial and professional help in the development and improvement of the programme. These sources were largely responsible for the fact that our students from the first years could study in modern lecture rooms, equipped with computers and modern educational – technical equipment and our professors could also take part in foreign study tours where they could increase their professional knowledge.
The Bologna system was introduced at the University of Debrecen in 2006. Since then the former one-tier 5-year training structure has been gradually replaced by the 3+2 years (bachelor+master) system. Students are usually required to complete 180 ECTS credits during the 3-year programme, and 120 ECTS credits during the 2-year training. Certain programmes (like two out of our three bachelor programmes) require an additional semester of practical training or internship. 6

Management and Business Administration, BA

Currently we offer three bachelor, three master programmes and a PhD programme. Two of them are taught in English:
Bachelor in Management and Business Administration
Master of Business Administration
At present the Faculty of Economics and Business Administration has about 40 staff members, more than 40% of them are full, or associate professors. Most of them speak fluent English and have broad educational experience. Currently the number of students at the Faculty exceeds 1,600 out of which 1.000 are full-time students. Student body consists of 1,250 undergraduate, 350 postgraduate students and since 2000 there has been a PhD programme with more than 60 PhD students today. The faculty is well equipped with several computer laboratories and an extensive research library.
The academic year consists of two semesters: autumn (September– January) and spring
(February–June). Both semesters include a 15-week long study period, usually with one week of schoolbreak in the middle of the term, and a 6-week long exam session.

7

Management and Business Administration, BA

We have extensive international relations - we co-operate with several universities in different fields. International Organisational Membership of the Faculty:
International Association for research in Income and Wealth (IARIW)
Decision Sciences Institute
European Association for Comparative Economic Studies (EACES)
International partners:
Partner Institutions

Country

UNIVERSITÄT PADERBORN

Germany

UNIVERSITÄT DES SAARLANDES

Germany

UNIVERSITÄT LÜNEBURG

Germany

ECOLE SUPÉRIEURE DE COMMERCE DE
TROYES

France

UNIVERSITE D' ANGERS

France

UNIVERSITE DE NICE - SOPHIA
ANTIPOLIS

France

UNIVERSIDAD DE CASTILLA-LA
MANCHA TOLEDO

Spain

UNIVERSIDAD DE CORDOBA

Spain

UNIVERSIDAD DE GRANADA

Spain

Programme
ERASMUS
ERASMUS
ERASMUS
ERASMUS

ERASMUS
ERASMUS

ERASMUS

UNIVERSITA DEGLI STUDI DI MODENA E
Italy
REGGIO EMILIA
UNIVERSITA DELLA CALABRIA

Italy

UNIVERSITA' DI BOLOGNA

Italy

COVENTRY UNIVERSITY

UK

ECOLE PRATIQUE DES HAUTES ETUDES
Belgium
COMMERCIALES, BRUXELLES
UNIVERSITATEA DIN ORADEA

Rumania

UNIVERSITATEA OVIDIUS CONSTANTA

Rumania

VASILE GOLDIS UNIVERSITY DE VEST

Románia

VILNIUS COLLEGE OF HIGHER
EDUCATION / VILNIAUS KOLEGIJA

ERASMUS
ERASMUS
ERASMUS

ERASMUS
ERASMUS
ERASMUS
ERASMUS

ERASMUS
HU-RO project
ERASMUS

Lithuania

http://www.uni-paderborn.de http://www.uni-saarland.de/de http://www.leuphana.de http://www.groupe-esc-troyes.com/ http://www.univ-angers.fr http://portail.unice.fr http://www.uclm.es

http://www.uco.es http://www.ugr.es http://www.unimore.it

http://www.unical.it http://www.unibo.it http://www.coventry.ac.uk http://www.ephec.be http://www.uoradea.ro http://www.univ-ovidius.ro HU-RO project
ERASMUS

WROCLAW COLLEGE OF MANAGEMENT
EDUCATION / WYZSZA SZKOLA
Poland
ZARZADZANIA EDUKACJA, WROCLAW

Webpage

ERASMUS

http://www.viko.lt

http://www.wroc.pl

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Management and Business Administration, BA
CRACOW UNIVERSITY OF ECONOMICS /
UNIWERSYTET EKONOMICZNY W
Poland
KRAKOWIE
POZNAŃSKA WYŻSZA SZKOŁA BIZNESU
I JĘZYKÓW OBCYCH / THE POZNAŃ
Poland
COLLEGE OF BUSINESS AND FOREIGN
LANGUAGES

ERASMUS,
ATLANTIS
project
ERASMUS

ERASMUS

KOZMINSKI UNIVERSITY

Poland

SELCUK UNIVERSITESI

Turkey

JYVÄSKYLÄN YLIOPISTO / UNIVERSITY
OF JYVÄSKYLÄ

Finland

HAMK UNIVERSITY OF APPLIED
SCIENCES

Finland

UNIVERSITY COLLEGE OF ECONOMICS
AND CULTURE / EKONOMIKAS UN
KULTURAS AUGSTSKOLA RIGA

Latvia

METROPOLITAN UNIVERSITY PRAGUE

Czech Republic

CHRISTELIJKE
HOGESCHOOL EDE

Netherlands

GRAND VALLEY STATE UNIVERSITY

USA

ATLANTIS project COLLEGE AT BROCKPORT STATE
UNIVERSITY NEW YORK

USA

http://www.ae.krakow.pl

http://www.pwsbijo.pl

Staff exchange

ERASMUS
ERASMUS

ERASMUS

ERASMUS
ERASMUS
ERASMUS

http://www.kozminski.edu.pl http://www.selcuk.edu.tr/ http://www.jyu.fi

http://www.hamk.fi

http://www.eka.edu.lv http://www.mup.cz http://www.che.nl http://www.gvsu.edu 9

Management and Business Administration, BA
The Organizational Structure of the Faculty

Prof. Csaba Makó
Head of the Doctoral School

Doctoral School

Prof. János Kormos
Dean

Dr. Mária Ujhelyi
Vice Dean for
External Relations

Department of Business Law and International
Communication
Head: Dr. Géza Károlyi

Dr. László Erdey
Vice Dean for
Education

Dean’s Office (B/20)
Ágnes Sziki
Head of
Administration

Department of Economic Analysis and
Business Informatics
Head: Prof. János Kormos
Student Office (A/17; A/18)
Department of Management and Marketing
Head: Prof. István Polónyi

Zsuzsa Ombódiné Erdey
Head of the student office
Tünde Majorik
Tímea Hatvani

Department of Finance and Controlling
Acting head: Dr. József Gáll

Martonné Rácz Beatrix

Department of World Economy and
International Relations
Head: Dr. Eszter Láng

Department of Economics
Head: Dr. Judit Kapás

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Management and Business Administration, BA
The departments
Department of Business Law and International Communication
The Business Law Group of the department is responsible for the business law courses (public and private law) in the first and second years of study, while the teachers of foreign languages form the International Communication Group.
Staff:
Business Law Group:
Géza Károlyi, PhD, associate professor, head of department
Tamás Prugberger, DSc, professor
Emese Törő, PhD, associate professor
Enikő Szilágyi, assistant lecturer
International Communication Group:
Gabriella Szabóné Enyedi, language teacher, head of the group
János Farkas, language teacher
Edit Lackóné Rácz, language teacher
Tímea Lázár, language teacher
Jánosné Kosztyu, language teacher
Eszter Valnerné Török, language teacher
George Seel, language teacher

Research topics:
•
•
•
•
•
•

legal background of enterprises, with a special focus on individual entrepreneurs budgetary interconnections of enterprises settling of foreign nationals for economic purpose the problems regarding the legal settlement of labor and intra-organizational entrepreneurial conditions in Hungary, considering the European development the responsibilities of corporate executive officers the problems of the extinction of firms

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Management and Business Administration, BA

Department of Economic Analysis and Business Informatics
The department is responsible for the teaching of methodological subjects (Mathematics,
Statistics, Multivariate Statistical Techniques, Econometrics), Finance and Financial
Mathematics, Insurance Mathematics and Informatics.
Staff:
Prof. János Kormos, CSc, professor, head of department
Prof. László Losonczi, DSc, professor
József Gáll, PhD, associate professor
Péter Földvári, PhD, associate professor

Research topics:
•
•
•
•
•
•
•

growth theory, measurement of human capital, development economics, income inequality time-series analysis, nearly unstable AR models and their applications the application of stochastic models in signal processing analysis of means, inequalitites, functional equations and their applications discrete time financial market models, (HJM type) forward interest-rate models, optimal portfolios, management of portfolios, portfolio and risk management, topics in labor market and related empirical research the application of statistical models (for topics in economics, insurance and agriculture)

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Management and Business Administration, BA

Department of Economics
The department is responsible for most sub-disciplines of economics, including introduction to economics, micro- and macroeconomics, international economics, economic policy, and environmental economics.
Staff:
Judit Kapás, PhD, professor, head of department
László Muraközy, CSc, associate professor
Márta Hild, PhD, associate professor
József Lévai, honorary associate professor
Tibor Szász, CSc, honorary professor
Pál Czeglédi, PhD, assistant professor
István Kovács, assistant lecturer
Anett Flaskár, assistant lecturer

Research topics:
•
•
•
•
•
•
•
•
•
•
•

Economic transition, comparative studies
Budgetary issues, economic policies
Analysis of market economy models
Knowledge Society, historical and new forms of labor organization
Theory of the firm
The modern Austrian School of Economics
Institutional economics
Environmental economics, sustainable development
European monetary integration
The effect of globalization on small economies
Growth theory

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Management and Business Administration, BA

Department of Management and Marketing
The department is responsible for the teaching of management courses (including strategic management, business, HR management, management of change) and marketing (basic marketing course, marketing management, marketing research, international marketing).
Staff:
Prof. István Polónyi, CSc, professor, head of department
Gyula Fülöp, CSc, associate professor
Mária Ujhelyi, PhD, associate professor
Enikő Kontor, PhD assistant professor
András Kun, PhD, assistant professor
László Hernádi, PhD, assistant professor
Balázs Siklós, assistant lecturer
Ágnes Kotsis, assistant lecturer
Marietta Kiss, assistant lecturer

Research topics:
•
•
•
•
•
•
•

Analysis of the international and domestic tendencies of HR development.
Problems of the financing and cost-efficiency of education and research, the relationship between education and employment.
Global corporate strategies, multinational firms
The relationship between HR and organizational development
Global marketing and cultural differences
Consumer behavior with limited rationality
The development of human capital

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Management and Business Administration, BA

Department of Finance and Controlling
The department is responsible for subjects in finance, most of which are taught in the final years of study.
Staff:
József Gáll, PhD, assistant professor, acting head of department
Julius Horváth, PhD, associate professor
Tibor Kárpáti, PhD, assistant professor
Anita Kiss, assistant lecturer
Katalin Daróczi, assistant lecturer
Kornél Tóth, assistant lecturer
Research topics:
•
•
•
•
•
•

Investment theory, Just-in-Time systems, strategic management evaluation
Venture Capital
Business Softwares, integrated enterprise resource management systems
Measuring the creation of firm value
Capital structure decisions
Optimal currency areas

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Management and Business Administration, BA

Department of World Economy and International Relations
The department’s staff teaches subjects in World Economy, foreign trade, European Union, development economics.
Staff:
Eszter Láng, CSc, associate professor, head of department
István Mustó, PhD, honorary professor
Miklós Szanyi, CSc, professor
László Erdey, PhD, associate professor
Zsuzsanna Trón, PhD, assistant professor
Fruzsina Sigér, PhD, assistant lecturer

Research topics:
•
•
•
•
•
•

Foreign Direct Investment and International Trade
Intra-Industry Trade
Economic Geography, theory of location
EU agricultural policy
Regional policies
Economic integration

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Management and Business Administration, BA

MANAGEMENT AND BUSINESS ADMINISTRATION (BA) PROGRAMME

Objective:

To prepare specialists in economics and business who, using the skills they have acquired in the fields of economics, social sciences, applied economics, methodology and their chosen specialisation, are able to plan and analyse the activities of business organisations and institutions, and to direct and organize the activities of managers and companies. Further, to provide students with the necessary background knowledge to continue to the second (MA) phase of the course

Requirements
Duration of Studies: 6 semesters for academic studies + 1 semester for traineeship
Number of ECTS credits: 180 + 30
Number of teaching (contact) hours: 1800

Students completing the MBA course will be able to:
•
•
•
•
•
•

fill specialised positions in business organisations provide the necessary problem-solving approach to decisions made within companies communicate effectively in both domestic and international business contexts using their knowledge of foreign languages and their Information Technology skills adapt to the changing environment and develop their own careers by analysing their experiences and continuing their professional education; furthermore, to widen the knowledge they have gained on the course through practical experience carry out independent work in various fields within companies undertake management functions in the general management of organizations

Graduate Study Opportunities
MSc in International Economics and Business
MSc in Management and Leadership
MSc in Finance
MSc in Accounting
MSc in Business Informatics

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Management and Business Administration, BA
CURRICULUM OF THE FULL TIME PROGRAMME

SEMESTERS
COURSES

A
1

Mathematics I
Mathematics II.
Statistics I.
Statistics II.
Introduction to Informatics
Introduction to Economics
Microeconomics
Macroeconomics
International Economics
Economic Policy
Social Science Optional I.
Social Science Optional II.
Social Science Optional III.
Introduction to Business
Organizational Behaviour I.
International Financial Accounting I.
Business Civil Law
Public Law
Marketing
Corporate Finance I.
Skill Development I.
Skill Development II.
Skill Development III.

E
E
E
E
P
E
E
E
E
E
E
E
E
E
E
P
E
E
E
P
P
P
P

L+S
2+2

2
L+S

C

2+2

4

L+S

C

2+2

5

5

C

L+S

C

4
3

5
5

3
2+0

3
2+0

3

2+1
2+1
2+1

4
4
4

3
4
2+2
2+0

0+2
0+2

5

2+1
2+0

L+S

3
3
2+2

2+0
2+1

C

6

5

2+2

2+0

L+S

2+2
0+2
2+0

C
5

3

5
3

3
3
0+2

3

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Management and Business Administration, BA
Organizational Behaviour II.
International Financial Accounting II.
Marketing Management
Corporate Finance II.
Management of Value Creating
Processes
Database Management and Information
Systems
Strategic Management
Human Resource Management
Business Planning
International Business
The World Economy
EU Studies
Management Control Systems
Change Management
Decision Theory and Methodology
Professional Optional Courses
Extended essay consultation

P
E
P
E

0+2

3
2+2

5
2+1
2+1
2+1
0+2

E
P
P
E
E
E
E
E
E
E
P
E/P
-

4
4
4
3
2+1
3+0

4
4
0+2
2+1

2+0

2+0
1+2
0+12
0+2

3
4
18

3
2+0
2+2

2+0

3
4

3

3
5

0+10
0+2

15

TOTAL CREDIT PER SEMESTER

27

27

33

30

31

32

NUMBER OF SUBJECTS PER SEMESTER

8

7

8

8

8

8

NUMBER OF EXAMS PER SEMESTER

5

5

5

6

6

6

Abbreviations: A = assessment (type of exam), E = Exam, P = Practical assignment
L = number of lecture hours per week, S = number of seminar hours per week, C = credit points

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Management and Business Administration, BA
COURSE DESCRIPTIONS
COMPULSORY SUBJECTS

MATHEMATICS I

Course coordinator Dr. László
Kozma

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

-

Exam

5

Course content:
Elements of set theory and mathematical logic. Real numbers.
Sequences, convergence, monotonicity. Infinite series.
Limit and continuity of functions. Properties of continuous functions.
Differential calculus of functions of one variable. Extremism.
Required reading:
Knut Sydsæter, Peter Hammond: Mathematics for Economic Analysis. Prentice Hall, 1995
Handouts (theory and problems) by the lecturer

Suggested reading:
Mike Rosser: Basic Mathematics for Economists. Routledge, London, 1993

Assessment:
Results of semester papers as well as the final exam are included in the final grade.

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Management and Business Administration, BA
MATHEMATICS II

Course coordinator Dr. Gyula Pap

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

Mathematics I.

Exam

5

Course content:
The vector space Rn
Matrix calculus. Determinants.
Linear systems of equations.
Differential calculus of functions of several variables. Extrema, constrained extrema.
Vector spaces, linear transformations, matrix representation. Euclidean spaces.
Statistical background of probability theory. Events. Kolmogorov Probability Space.
Combinatorics. Conditional probability and independence. Bayes theorem. Discrete random variables, expected value, std. deviation. Frequently used discrete probability distributions. The cumulative distribution and density functions. Joint distribution function. Correlation coefficient.
Moments, skewness, kurtosis, mode, median, quantiles. Multidimensional normal distribution.
The most important (absolutely) continuous probability distributions and inequalities (the
Cauchy-Schwarz-, the Markov- and the Chebisev inequalities). Laws of Large Numbers. Central
Limit Theorems. Conditional expected value, conditional probability distribution. The regression. function. Required reading:
Knut Sydsæter, Peter Hammond: Mathematics for Economic Analysis. Prentice Hall, 1995
Feller, W.: An Introduction to Probability Theory and Its Applications. John Wiley & Sons, 1968
Handouts (theory and problems) by the lecturer
Suggested reading:
Billingsley, P.: Probability and measure. John Wiley & Sons, 1995
Bain, L.J. and Engelhardt, M.: Introduction to Probability and Mathematical Statistics. Duxbury
Press, 2000
Assessment:
Results of semester papers as well as the final exam are included in the final grade

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Management and Business Administration, BA
STATISTICS I

Course coordinator Dr. János
Kormos

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

Mathematics
II.

Exam

5

Course content:
Basic concepts of statistics; descriptive statistics: analysis of quantitative variables; stochastic relationships, graphical methods; standardisation for the decomposition of differences and ratios, value, price, and quantity indices; sampling; estimation theory, point and interval estimation, the basics of hypothesis testing, fundamental parametric tests (Z, t, and F tests), applications and case studies using SPSS.

Required reading:
Anderson, Sweeney, Williams, Freeman and Shoesmith: Statistics for Business and Economics,
Thomson, 2007
L.J. Bain & M. Engelhardt: Introduction to probability and mathematical statistics, 2nd edition.
Duxbury, 1992
Handouts, lecture notes
Suggested reading:
Davis R. Anderson et al.: Statistics for Business and Economics. South-Western Educational
Publishing, 2001
J. A. Rice: Mathematical Statistics and Data Analysis, 2nd edition. Duxbury Press, 1994
Afriat, S. N.: The Price Index and its Extension: A Chapter in Economic Measurement.
Routledge, 2004
SPSS Manual Books
Matthew J. Zagumny: The Spss Book: A Student Guide to the Statistical Package for the Social
Sciences. Writers Club Press, 2001
Assessment:
Results of semester papers as well as the final exam are included in the final grade.

22

Management and Business Administration, BA
STATISTICS II

Course coordinator Dr. János
Kormos

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

Statistics I

Exam

5

Course content:
The most important parametric and non-parametric statistical tests (Z, t, F, chi-squares, Analysis of Variance, binomial, rank and run tests, Kolmogorov-Smirnov tests, etc.); deterministic and stochastic time-series analysis, bi- and multivariate regression analysis, correlation analysis, applications and case studies using SPSS.

Required reading:
Anderson, Sweeney, Williams, Freeman and Shoesmith: Statistics for Business and Economics,
Thomson, 2007
L.J. Bain & M. Engelhardt: Introduction to probability and mathematical statistics, 2nd edition.
Duxbury, 1992
Handouts, lecture notes

Suggested reading:
Davis R. Anderson et al.: Statistics for Business and Economics. South-Western Educational
Publishing, 2001
J. A. Rice: Mathematical Statistics and Data Analysis, 2nd edition. Duxbury Press, 1994
Afriat, S. N.: The Price Index and its Extension: A Chapter in Economic Measurement.
Routledge, 2004
SPSS Manual Books
Matthew J. Zagumny: The Spss Book: A Student Guide to the Statistical Package for the Social
Sciences. Writers Club Press, 2001
Assessment:
Results of semester papers as well as the final exam are included in the final grade.

23

Management and Business Administration, BA
INTRODUCTION TO INFORMATICS

Course coordinator Dr. János
Kormos

Hours per week
Lecture
Seminar Total
0

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

2

Course content:
Computer as information processing machine; Computer architectures; Basic notion of informatics, data, program, compiler, interpreter, software, operation system, hardware, bit, byte, programming languages, spreadsheet programs, text editors, database management systems;
Types and use of peripheral devices; Computer information representation, address, logical, string and numerical data, instructions, operations and programs; Basic algorithms, ordering, searching, picking; Basic knowledge of network system; Information system development.
Required reading:
J. G. Brookshear: Computer Science: An Overview, 7th edition. Addison Wesley, 2003
Suggested reading:
L. Snyder: Fluency with Information Technology: Skills, Concepts, and Capabilities. Addison
Wesley, 2004.

Assessment:
Practical assignments during and at the end of the semester.

24

Management and Business Administration, BA
INTRODUCTION TO ECONOMICS

Course coordinator Dr. Judit
Kapás

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
The subject, method and the short history of Economics; the concept of economic agents; national income; the market mechanisms: the analysis of demand and supply; comparative static analysis; the concept of the product-, money-, and labour market; the instruments of economic policy: fiscal and monetary policy; the role of the Central Bank; development of banks and the financial system; the functions of financial intermediary; the process of money creation; current issues of the Hungarian economy.
Required reading:
Heyne, P., Boettke, P., Prychitko, D.: The Economic Way of Thinking, 10th edition. Prentice
Hall, 2002
Suggested reading:
Samuelson, P.A., Nordhaus, W.D.: Economics, 17th edition. McGraw-Hill, 2001
Heyne, P: The Economic Way of Thinking. Prentice Hall, 1973
Buchholz, T.G.: New Ideas from Dead Economists. New York, Penguin Group, 1989
Buchholz, T.G.: From Here to Economy: A Shortcut to Economic Literacy. Plume, 1996
Assessment:
Final exam: written
Grade: based on the mid-term and final exam.

25

Management and Business Administration, BA
MICROECONOMICS

Course coordinator Dr. Judit
Kapás

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

Introduction to
Economics

Exam

5

Course content:
The subject and method of Microeconomics; the theory of consumer’s choice; market equilibrium and efficiency; technological constraints; profit-maximizing behaviour; cost curves; supply in a competitive market; monopoly and monopolistic behaviour; oligopoly; general equilibrium theory and welfare; externalities; public goods.
Required reading:
P. A. Samuelson, W. D. Nordhaus: Economics, 16th edition. McGraw-Hill Companies, 1998
(Microeconomics chapters)
Suggested reading:
Gregory Mankiw: Principles of Microeconomics, 4th edition. South-Western College Pub, 2006
Gregory Mankiw: Principles of Microeconomics - Study Guide. South-Western College Pub,
2006
David Besanko, Ronald R. Braeutigam: Microeconomics, 2nd edition. John Wiley & Sons, 2004
David Besanko, Ronald R. Braeutigam: Microeconomics Study Guide, 2nd edition. John Wiley
& Sons, 2004
Gregory Mankiw: Principles of Microeconomics and Study Guide, 4th edition. South-Western
College Pub, 2006
Taylor, J. B.: Principles of Microeconomics. Boston, New York, Houghton Mifflin, 1998
Assessment:
Final exam: written
Grade: based on the final and mid-term exam.

26

Management and Business Administration, BA
MACROECONOMICS

Course coordinator Dr. Pál
Czeglédi

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

Microeconomics

Exam

5

Course content:
Production and distribution of national income; functions of the money; the quantity theory of money; seigniorage; theories of money demand, money supply and the financial system; labour market and unemployment; macroeconomic consumption; investment; commodity market and the IS curve; the multiplier effect; aggregate demand; money market and the LM curve; inflation and the Phillips curve; fiscal and monetary policy in the IS-LM model; aggregate supply; business cycles; macroeconomic debate on economic policy; economic growth.
Required reading:
N. Gregory Mankiw: Macroeconomics. Worth Publishers, New York, 2007
Suggested reading:
R. Hall, J. B. Taylor, D. Papell: Macroeconomics. W. W. Norton & Co. Ltd, New York, 2005
Assessment:
Final exam: written
Grade: based on the final and mid-term exam.

27

Management and Business Administration, BA
INTERNATIONAL ECONOMICS

Course coordinator Dr. Judit
Kapás

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

Macroeconomics

Exam

4

Course content:
Theories of international trade; international trade policy; balance of payments; foreign exchange rates and foreign exchange market; theories of exchange rate; price adjustment and income under flexible and fixed exchange rate systems; open economy macroeconomics: adjustment policies.
Required reading:
D. Salvatore: Introduction to International Economics. Wiley, Hoboken, New Jersey, 2004
Suggested reading:
H. Jager, C. J. Jepma, E. Kamphuis: Introduction to International Economics. FT Prentice Hall,
New Jersey, 2006
P. A. Samuelson, W. D. Nordhaus: Economics, 16th edition. McGraw-Hill Companies, 1998
P. Krugman, M. Obstfeld: International Economics: Theory and Policy. Addison Wesley, Boston,
2005
Assessment:
Final exam: written
Grade: based on the final and mid-term exam.

28

Management and Business Administration, BA
ECONOMIC POLICY
Course
coordinator
Dr. László
Muraközy

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

Macroeconomics

Exam

3

Course content:
Part I. The Rise and Fall of the Soviet Model
1. The starting point: characteristics of communist economic systems
2. Modification of the classical system: the viability of market socialism
3. The collapse of the system
Part II. Structural Reforms in Transition
4. Interlinkages between macroeconomic policy and microeconomic change
5. Corporate restructuring and privatization
6. Restructuring and privatization of financial institutions
7. Public finance reforms
8. Transition in Hungary
Part III. Challenges of the 21st Century
9. Policy constraints for small, open economies in a globalized world
10. Economic policy alternatives for Hungary
Required reading:
Bara, Z., Csaba, L. eds.: Small economies' adjustment to global tendencies. Budapest, AULA,
2000
Bokros, L., Dethier, J.: Public finance reform during the transition: the experience of Hungary.
Washington, World Bank, 1998
Csaba, L.: The New Political Economy of Emerging Europe, 2nd edition. Budapest, Akadémiai,
2007
Kolodko, G.: From Shock to Therapy, the Political Economy of Post-Communist Transition.
Oxford, Oxford University Press, 2000
Kornai, J.: The socialist system: the political economy of communism. Oxford, Clarendon Press,
1992
Kornai, J.: Struggle and hope: Essays on stabilization and reform in a post-socialist economy.
Cheltenham, UK, Edward Elgar, 1997
Kornai, J.: Paying the bill for goulash-communism. Boulder, Social Science Monographs, 2000
Muraközy, László: Yet Another Change of System – What can be learnt from history and what cannot. Competitio Book Series, Vol. 3, University of Debrecen, Debrecen, 2004
Assessment: presentation, final exam.

29

Management and Business Administration, BA
INTRODUCTION TO BUSINESS

Course coordinator Dr. József Gáll

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
Managing within the dynamic business environment. Taking risks and making profits. How economics affects business: The creation and distribution of wealth. Competing in global markets. Demonstrating ethical behaviour and social responsibility. Choosing a form of business ownership. Entrepreneurship and starting a small business. Management, leadership, and employee empowerment. Adapting organizations to today’s markets. Producing world-class goods and services. Motivating employees and building self-managed teams. Human resource management: Finding and keeping the best employees. Dealing with employee-management issues and relationships. Marketing: building customer and stakeholder relationships. Developing and pricing products and services. Distributing products quickly and efficiently. Today’s promotional techniques. Using technology to manage information. Understanding financial information and accounting. Financial management. Securities markets: Financing and investing opportunities. Understanding money and financial institutions. Managing personal finances to achieve financial security.

Required reading:
Nickels, W. G., McHugh J. M., McHugh, S. M.: Understanding Business. McGraw-Hill Higher
Education, New York, 2006
Suggested reading:
Begg, D, Ward, D.: Economics for Business. The McGraw-Hill Companies, London, Boston,
2003
Mulhearn, C., Vane, H.R., Eden, J.: Economics for Business. Palgrave, New York, 2001
Assessment:
- 2 written midterm and a final exam

30

Management and Business Administration, BA
ORGANIZATIONAL BEHAVIOUR I

Course coordinator Dr. Mária
Ujhelyi

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

-

Exam

4

Course content:
The field of Organizational Behaviour, the definition of organizations, foundations of individual behaviour: ability, personality, attitudes, job satisfaction, learning, perception, decision making, motivation, emotions and moods; foundations of group behaviour: roles, norms, status, size, cohesiveness, group decision making, understanding teams, creating effective teams, communication, leadership, power and politics, conflict and negotiation; foundations of organization structures: common organization design, new structural options, organizational culture, organizational change and development.

Required reading:
Robbins, Stephen P., Judge, Timothy A.: Essentials of Organizational Behavior, 9th edition.
Person Prentice Hall, 2007
Suggested reading:
Janasz, Susanne C., Down, Karen O., Schneider, Beth Z.: Interpersonal Skills in Organizations.
McGraw Hill, New York, 2002
Marcic, Dorothy, Seltzer, Joe: Organizational Behavior, Experiences and Cases, 5th edition.
South-Western College Publishing Company, 1998

Assessment:
35% midterm exam; 35% final exam; 10% class participation; 20% individual assignments

31

Management and Business Administration, BA
INTERNATIONAL FINANCIAL ACCOUNTING I

Course coordinator Kornél Tóth

Hours per week
Lecture
Seminar Total
2

2

Prerequisite

Assessment

Credit

-

Practical assignment 5

4

Course content:
Concept of accountancy, purposes and users of accounting; Regulation, international harmonization, IAS, IASB; Property of the entrepreneur, statement of property; Economic transactions and their impacts on property; Definition of result, its classification and statement;
Fundamental conceptions of bookkeeping; Phases of accounting work (documents); Phases of accounting work (registering, analytic and synthetic registering, analytic and synthetic registering settlement of accounts); Phases of accounting work (closing items, aggregate summaries);
Summing up example for presenting the connection between the bookkeeping accounts, profit and loss statement and balance sheet; Reporting and bookkeeping obligation, Accounting services; Regulation of enterprises’ accountancy, Accounting system, Accounting act; Basic accounting principles, accounting policy; Generally about bookkeeping and reporting; Structure and characteristics of balance sheet; Valuation of balance sheet items; The contents of financial statements (cash flow statements, and notes to financial statements); Recognition and measurement of the elements of financial statements.
Required reading:
Charles T. Horngren, Gary L. Sundem, John A. Elliott, Donna Philbrick: Introduction to
Financial Accounting, 9th edition (Charles T Horngren Series in Accounting). Prentice Hall, Inc.,
2005
David Alexander, Christopher Nobes: Financial Accounting: An International Introduction.
Prentice Hall, Inc.
Lecture Notes for the students.
Suggested reading:
D. Eric Hirst, Mary Lea McAnally: Cases in Financial Reporting, 5th edition. Prentice Hall, Inc.,
2005
Charles T. Horngren, Walter T. Harrison: Accounting, 7th edition (MyAccountingLab Series).
Prentice Hall, Inc., 2006
Assessment:
Written tests, assignments, active participation in classes.

32

Management and Business Administration, BA
BUSINESS CIVIL LAW

Course coordinator Dr. Enikő
Szilágyi

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
Property law. General rules of contracts. Individual contracts. Law relating to stocks and shares.
The guarantee of collateral obligations in contracts. Breach of contract. Compensation law. Nonprofit organisations. Sole traders. Partnerships. Limited companies. Companies with limited liability. Public limited companies. Bankruptcy and liquidation procedures.

Required reading:
Barton, J.H.: International Business and Civil Law. University of California, Stanford University,
1997
Lecture notes prepared by the instructor
Suggested reading:
Kelly, D., Holmes, A. E. M., Hayward, R.: Business Law, Routledge Cavendisch, 2005
Mallor, J.P, Bowers, Th., Langvardt, A.W., Barnes, J.: Business Law: The Ethical, Global, and ECommerce. McGraw-Hill Education, 2006

Assessment:
Written exam

33

Management and Business Administration, BA
PUBLIC LAW

Course coordinator Dr. Enikő
Szilágyi

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

Business Civil
Law

Exam

4

Course Content:
State finances. The property of state enterprises. Taxation systems. Personal income tax.
Company tax. General sales tax. Local taxes. Vehicle taxes. Capital gains taxes. Consumption taxes. Stamp duties. The central bank. Credit and financial institutions. Customs duties. Branch management. Required reading:
Kelly, D., Holmes, A. E. M., Hayward, R.: Business Law, Routledge Cavendisch, 2005
Lecture notes prepared by the instructor
Suggested reading:
Mallor, J.P., Bowers, Th., Langvardt, A.W., Barnes, J.: Business Law: The Ethical, Global, and
E-Commerce. McGraw-Hill Education, 2006

Assessment:
Written exam

34

Management and Business Administration, BA
MARKETING

Course coordinator Balázs Siklós

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

-

Exam

4

Course content:
Marketing, the marketing concept, marketing orientation, marketing-mix, segmentation, targeting, positioning, consumer behaviour, institutional buying behaviour, product policy, pricing, distribution, promotion, the marketing information system, marketing strategy, international marketing.
Required reading:
Armstrong, G., Kotler, P.: Marketing, 8th edition. Prentice Hall, 2007 (selected chapters)
Suggested reading:
Solomon, M., Marshall, G., Stuart, E.: Marketing: Real People, Real Choices, 5th edition.
Prentice Hall, 2007
Hiebing, R. G., Cooper, Scott W.: The Successful Marketing Plan: A Disciplined and
Comprehensive Approach, 3rd edition. McGraw–Hill, 2003
Alsem, K. J.: Strategic Marketing: An Applied Approach, McGraw–Hill, 2007
Ries, A., Trout, J.: Positioning: The Battle for Your Mind, McGraw-Hill, 2001

Assessment:
Written exam, precondition: obligatory course work in groups
30% course work in groups, 30% midterm exam, 40% end term exam.

35

Management and Business Administration, BA

CORPORATE FINANCE I

Course coordinator Dr. József Gáll

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

Intern. Fin.
Accounting I

Practical assignment 4

Course content:
Axioms of corporate finance. Goals of financial management. Financial statements and corporate finance. Cash-flow statement. Break-even analysis. Analysis of financial statements: liquidity ratios, long term solvency ratios, turnover measures, profitability and market value measures.
Risk and returns. Financial and operational leverage. Time value of money: present value, future value, annuity, perpetuity. Long term and short term business financing. Debt, leasing, bill and factoring. General topics of short term financial management. Operational and financial cycles.
Net working capital management. Cash and receivables management. Investment decisions and analysis. Financial planning. Estimation of supplementary capital needs and the business growth.
Required reading:
Brealey, R.A., Myers, S.C., Allen, F.: Principles of Corporate Finance., McGraw-Hill/Irwin,
Conincise edition, 1st ed, 2009,

Suggested reading:
Ross, S. A., Westerfield, R.W., Jordan, B.D.: Essentials of Corporate Finance. McgrawHill/Irwin, 2007
Brealey, R.A., Myers, S.C.: Principles of Corporate Finance, McGraw-Hill/Irwin, 2005
Block, B. S., Hirt, G. A.: Foundations of Financial Management. McGraw-Hill/Irwin, 2001
Brigham, E. F., Ehrhardt, M .C.: Financial Management, Theory and Practice. Harcourt College
Publishers, 2002

Assessment:
Written tests, assignments, active participation in classes

36

Management and Business Administration, BA
ORGANIZATIONAL BEHAVIOUR II

Course coordinator Dr. Mária
Ujhelyi

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

Organizational
Behaviour I.

Practical assignment 3

Course content:
This seminar is designed to develop and practice interpersonal skills and to better understand
Organizational Behaviour theories related to topics of ability, personality, perception, values, motivation, decision making, group dynamics, teams, leadership, power, politics, conflicts, negotiation, organizational structures, culture and organizational change.
Required reading:
Robbins, Stephen P., Judge, Timothy A.: Essentials of Organizational Behavior, 9th edition.
Person Prentice Hall, 2007
Suggested reading:
Janasz, Susanne C., Down, Karen O., Schneider, Beth Z.: Interpersonal Skills in Organizations.
McGraw-Hill, New York, 2002
Marcic, Dorothy, Seltzer, Joe: Organizational Behavior, Experiences and Cases, 5th edition.
South-Western College Publishing Company, 1998

Assessment:
20% case studies, exercises; 20% mid term exams; 20% class participation; 40% team paper

37

Management and Business Administration, BA
INTERNATIONAL FINANCIAL ACCOUNTING II

Course coordinator Hours per week
Lecture
Seminar Total

Kornél Tóth

2

2

3

Prerequisite

Assessment

Credit

Intern. Fin.
Accounting I

Exam

4

Course content:
Definition, classification and valuation of fixed assets, intangible assets and tangible assets;
Depreciation’s definition, measurement and settlement of accounts;
Documents, registering and the applied ledger accounts for intangible assets and tangible assets;
Accounting of intangible assets and tangible assets; Accounting of investment properties and securities; Definition, classification and valuation of inventories. Accounting of stocks purchased;
(Accounting of self-produced stocks, and animals for breeding and fattening and other livestock);
Definition, classification, valuation and accounting of receivables; Definition, classification and accounting of liquid assets, and cash; Definition, classification of deferred charges and accrued income. Accounting of accrued and deferred assets; Accounting of accrued and deferred liabilities; Definition, classification of equity and liabilities. Accounting of equity; Definition, classification and accounting of reserves and provisions; Definition, classification and accounting of liabilities.
Required reading:
Lecture notes provided by the instructor.
David Alexander, Christopher Nobes: Financial Accounting: An International Introduction.
Prentice Hall Inc.
Suggested reading:
Charles T. Horngren, Gary L. Sundem, John A. Elliott, Donna Philbrick: Introduction to
Financial Accounting, 9th edition (Charles T Horngren Series in Accounting). Prentice Hall, Inc.,
2005
D. Eric Hirst, Mary Lea McAnally: Cases in Financial Reporting, 5th edition. Prentice Hall, Inc.,
2005
Charles T. Horngren, Walter T. Harrison: Accounting, 7th edition (MyAccountingLab Series).
Prentice Hall, Inc., 2006

Assessment:
Written and oral exam

38

Management and Business Administration, BA
MARKETING MANAGEMENT

Course coordinator Dr. László
Erdey

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

Marketing

Practical assignment 4

Course content:
Estimation and forecasting in marketing, online marketing, direct marketing, global marketing, strategy of branding, brand value management, competitor analysis, marketing strategy, marketing of services, ethics and social responsibility in marketing.
Required reading:
Kotler, P., Keller, K. L.: Marketing management, 12th edition. Prentice Hall, 2006 (selected chapters) Mason, C. H., Perrault, W. D.: The Marketing Game!, 3rd edition. McGraw-Hill Higher
Education, New York, 2002
Suggested reading:
Best, R. J.: Market Based Management, 4th edition, Prentice Hall, 2005 (selected chapters)
Kerin, R., Peterson, R.: Strategic Marketing Problems: Cases and Comments, 11th Edition.
Prentice Hall, 2007 (selected case studies)
Wood, Marian: Marketing Plan Handbook and Marketing Plan Pro, 2nd edition, Prentice Hall,
2005

Assessment:
Results and presentation of the simulation game played in groups 40%; written exam at the end of the course 60%.

39

Management and Business Administration, BA
CORPORATE FINANCE II

Course coordinator Dr. József Gáll

Hours per week
Lecture
Seminar Total
2

1

Prerequisite

Assessment

Credit

Corporate
Finance I

Exam

4

3

Course content:
Long term financing of enterprises. Shareholder equity and debt financing. Long term debt and leasing. Securities: bonds and stocks, and their valuation. Government securities, investment funds, ware receipts. Diversification and portfolio risk. Risk and risk aversion. Utility. The principle and effects of diversification. Systematic risk and beta. The security market line.
Efficient portfolios. Cost of capital. Money and capital markets. The stock exchange. Derivatives
(forward, futures, options and swaps) and the risk management.
Required reading:
Brealey, R.A., Myers, S.C., Allen, F.: Principles of Corporate Finance., McGraw-Hill/Irwin,
Conincise edition, 1st ed, 2009,

Suggested reading:
Ross, S. A., Westerfield, R.W., Jordan, B.D.: Essentials of Corporate Finance. McgrawHill/Irwin, 2007
Brealey, R.A., Myers, S.C.: Principles of Corporate Finance., McGraw-Hill/Irwin, 2005
Block, B.S., Hirt, G.A.: Foundations of Financial Management, McGraw-Hill/Irwin, 2001
Brigham, E.F., Ehrhardt, M.C.: Financial Management, Theory and Practice, Harcourt College
Publishers, 2002

Assessment:
Written tests, assignments, active participation in classes

40

Management and Business Administration, BA
MANAGEMENT OF VALUE CREATING PROCESSES

Course coordinator Dr. András
Kun

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

-

Exam

4

Course content:
The objective of production management; Designing the production task; Planning production and services; Planning and analysing product structure; The characteristics and design of the core production processes; Planning costs and benefits; Stock management; Site and development of establishments; Quality insurance and TQM; Fundamental concepts and areas of logistics;
Fundamental concepts of project management; Computerised production management systems;
Processes in the organization, understanding defining and classifying processes; Subsystems and processes of classical industrial and commercial firms; Characteristics of production processes;
Profile of production, verticality of production; Mass production, non-series production, repetitive production; The organizational type of the production’s core processes; Defining the time for getting through the process, process management supported by computers;
Required reading:
Jeston J., Nelis J.: Business Process Management: Practical Guidelines to Successful
Implementations, 2006.

Suggested reading:
Krejewski L. J., Ritzman L. P., Malhotra M. K.: Operations Management: Process and Value
Chains, 2007
Anpindi R.: Managing Business Process Flows: Principles of Operations Management, 2006

Assessment:
Mid-term test and final exam

41

Management and Business Administration, BA
DATABASE MANAGEMENT AND INFORMATION SYSTEMS

Course coordinator Dr. János
Kormos

Hours per week
Lecture
Seminar Total
0

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

2

Course content:
Database system concepts and architecture; The database approach versus the file-processing methods, CODASYL DBTG model, DBS – DBMS; Data models, schemas and instances; ER model concepts, entities, attributes, relationships, structural constraints; Relational model concepts, constraints, the relational algebra, the relational calculus; Functional dependencies, normal forms based on primary keys, BCNF and further dependencies; SQL, MS ACCESS, User interface, database objects in ACCESS; Table definition, update operations, queries QBE grid and SQL Select; The ACCESS form wizard, the modification and creation of forms; The report wizard, customization of reports; Overview of the database design process.
Required reading:
R. Elmasri, S. B. Navathe: Fundamentals of Database Systems, Addison Wesley, 2003
V. Andersen: How to Do Everything with Microsoft Office Access 2003, McGraw-Hill, Osborne,
2003
Suggested reading:
Gábor András (ed.): Információmenedzsment
Jeffrey D. Ullman, Jennifer Widom: Adatbázisrendszerek. Alapvetés
Hector Garcia-Molina, Jeffrey D. Ullman, Jennifer Widom: Adatbázisrendszerek megvalósítása
Bódy Bence: Az SQL példákon keresztül: kezdőknek és haladóknak
Kovácsné Cohner Judit, Kovács Tivadar, Ozsváth Miklós: Adatkezelés az MS ACCESS 2000 alkalmazásával Pétery Kristóf: Access 2000

Assessment:
Practical assignments during and at the end of the semester.

42

Management and Business Administration, BA
BUSINESS PLANNING

Course coordinator Dr. József Gáll

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

Introduction to
Business

Practical assignment 3

Course content:
In the frame of this course students are required to form small teams (4-6 participants) and work together during the semester to develop the business plan – involving strategy formulation, environment analysis, marketing plan, financial plan etc.,– of a small or medium size enterprise.
At the end of the semester the teams present their project and defend it in front of the representatives of enterprises.
Required reading:
Johnson, G., Scholes, K., Whittington, R.: Exploring Corporate Strategy, FT Prentice Hall, 2006
Suggested reading:
Thompson, A., Strickland, A.J.: Strategic management, BPI Irwin, 2002
Luffman, G., Sanderson, S., Lea, E., Kenny, B.: Business policy, Basil Blockwell, Oxford, 2003

Assessment:
Class participation 10%; written exam 40%; business plan (prepared in small teams) 40%; presentation of the plan (in teams) 10%

43

Management and Business Administration, BA
HUMAN RESOURCE MANAGEMENT

Course coordinator Dr. András
Kun

Hours per week
Lecture
Seminar Total
3

0

3

Prerequisite

Assessment

Credit

-

Exam

4

Course content:
I.
Foundations and Framework:
Development of human resource management (HRM) in historical and international perspective;
The goals of HRM; The strategic management and HRM; Organizational theory, labour process perspective and HRM; Human resource management and the worker: Towards a new psychological contract? HRM and societal embeddedness;
II.
Core Process and Functions
Historical development: models of Human Resource Management; Human resource strategy; Job analysis, human resource planning; Recruitment strategy, selection, decision making; Training development and competence; Formal qualification based versus situational learning and knowledge remuneration; Pay effects at work and performance management; Carrier planning;
International human resource management; Challenges in the 21st century; Case studies;
III.
Patterns and Dynamics
HRM and contemporary manufacturing service strategies: Marketing, operations, and HRM practices; Knowledge workers; New public management and HRM; Transnational firms and cultural diversity; Organizational cultures in an international perspective;
Required reading:
Robert L. Mathis, John H. Jackson: Human Resource Management, South Western Publishing,
2007

Suggested reading:
Makó, Cs., Moerel, H., Illéssy, M., Csizmadia, P. (eds.): Working It Out? The Labour Process and Employment Relations in the New Economy, Budapest, Akadémiai Kiadó, 2007
Boxal, P., Purcell, J., Wright, P.: Oxford Handbook of HRM, Oxford University Press, 2008
Assessment:
Individual assignment 30%; presentation 10%; written exam 60%

44

Management and Business Administration, BA
STRATEGIC MANAGEMENT

Course coordinator Dr Mária
Ujhelyi

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

Business
Economics

Exam

4

Course content:
Introduction to strategic management: – the strategic management process, stakeholders and the corporate mission; Nature of competitive advantage: – external analysis, internal analysis;
Strategies: – functional-level strategy, business-level strategy, competitive strategy; Strategy in the global environment – Strategic aliences, – Implementing strategy.
Required reading:
Charles W. L. Hill – Gareth R. Jones: Strategic Management Theory, An integrative Approach fifth edition, Houghton Mifflin Company
Suggested reading:
Johnson, G., Scholes, K., Whittington, R.: Exploring Corporate Strategy, FT Prentice Hall,
2006Thompson, A., Strickland, A.J.: Strategic management. BPI Irwin, Boston, 2002
Luffman, G., Sanderson, S., Lea, E., Kenny, B.: Business policy, Basil Blockwell, Oxford, 2003

Assessment:
- 30 points: written case study analysis and presentation
- 20 points: midterm written test
- 50 points: final exam

45

Management and Business Administration, BA
INTERNATIONAL BUSINESS

Course coordinator Dr. László
Erdey

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

-

Exam

4

Course content:
Globalization, international interdependencies, stylized facts of the contemporary world economy, theories of international trade, trade policy, the GATT and the WTO, the fundaments of international marketing, foreign trade techniques, the EU’s and Hungary’s role in the world economy Required reading:
Czinkota, Michael R., Ronkainen, Ilkka A., Moffett, Michael H.: International Business, 7th edition, Thompson-Southwestern, 2005

Suggested reading:
The Wall Street Journal
The Economist
Fortune
Business Week
Forbes

Assessment:
30% course work in groups; 30% midterm exam; 40% end term exam

46

Management and Business Administration, BA
THE WORLD ECONOMY

Course coordinator Dr. Miklós
Szanyi

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
History and development of the world economy; dependence and transnationalization; international allocation of factors of production; foreign direct investments; asymmetrical interdependencies in the world economy; globalization

Required reading:
Szentes, Tamás: World Economics 1: Comparative Theories and Methods of International and
Development Economics, Akadémiai Kiadó, Budapest, 2002.
Szentes, Tamás: World Economics 2: The Political Economy of Development. Globalization and
System Transformation, Akadémiai Kiadó, Budapest, 2003

Assessment:
Written tests, assignments

47

Management and Business Administration, BA
EUROPEAN UNION STUDIES

Course coordinator Fruzsina Sigér

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
Integration theory and forms of integration; the history of the European integration; the structure and institutions of the EU; decision-making procedures; the law of the EU; the common market, the common policies of the EU; the EU budget; the monetary union and the euro.

Required reading:
Horváth, Zoltán: Handbook of the European Union. Budapest, HVG-Orac, 2007

Suggested reading: www.europa.eu Moussis, Nicholas: Access to European Union: Law, economics, policies, Rixensart, European
Study Service, 2006
Helen Wallace, William Wallace, Mark A. Pollack: Policy-making in the European Union,
Oxford University Press, 2005

Assessment:
Mid-term and end-term tests

48

Management and Business Administration, BA
MANAGEMENT CONTROL SYSTEMS

Course coordinator Dr. Tibor
Kárpáti

Hours per week
Lecture
Seminar
Total

2

2

4

Prerequisite

Assessment

Credit

Corporate
Finance I.
Database
Management and Information
Systems

Exam

5

Course content:
System thinking. What is controlling? Controller functions. Corporate controlling organizations.
Designing and functioning of a corporate controlling system. Communication and controlling.
Strategic, tactical and operational business planning. Cost management. Traditional cost management. Activity based cost management. Activity based management. Transfer pricing.
Strategic and operational performance measurement. Corporate evaluation (DCF, ROI, CFROI,
EVA, MVA, etc.). Balanced Score Card. Skandia Navigator. Evaluation and decision making development. Incentive methods. Computer support in controlling.
Required reading:
Anthony, R.N., Govindarajan, V., Anthony, R.: Management Control Systems, Richard D. Irwin
Inc., 2007
Additional readings will be distributed or made available online throughout the course.
Suggested reading:
Flamholtz, E.G.: Effective Management Control, Kluwer Academic Publishers, 1996
Merchant, K., Van der Stede, W.: Management Control systems, Performance Measurement,
Evaluation and Incentives, Prentice Hall, 2007

Assessment:
Written exam

49

Management and Business Administration, BA
CHANGE MANAGEMENT

Course coordinator Dr. Mária
Ujhelyi

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

Organizational
Behaviour II.

Exam

3

Course content:
The purpose of this course is to give students the current knowledge of change management; to show alternative ways of managing changes and compare the advantages and disadvantages of the different methods; to teach different organization development interventions; to analyze case studies in order to understand practical examples of change management problems; to discuss the role of consultants, the conditions and the future of organizational development.
Types of organizational changes, their comparison
Types of learning and change models
The purpose of resistance to change, overcome resistance
The process of organization development
Diagnostic activities
OD interventions
OD consultant
The conditions of OD
The future of OD
Required reading:
Robbins S. P., Judge, T. A.: Essentials of Organizational Behavior. Pearson Prentice Hall, 2007
French, Wendell L., Bell, Cecil H.: Organizational Development, Behavioral Science
Interventions for Organization Improvement, Prentice Hall, 1995
Suggested reading:
French, Wendell L., Bell, Cecil H., Zawacki, Robert A. (eds.): Organizational Development,
Theory, Practice and Research, 3rd edition, Irwin Inc., 1989
Assessment:
15%class participation, 15% individual assignments, 15% case analysis, 45% final exam

50

Management and Business Administration, BA
DECISION THEORY AND METHODOLOGY

Course coordinator Dr. Péter
Földvári

Hours per week
Lecture
Seminar Total
1

2

3

Prerequisite

Assessment

Credit

-

Exam

4

Course content:
Problem solving and decision making, types of problems, levels, methods and phases of decision making; theoretical conceptions; theory of bounded rationality, creative decision making, psychology of decision making: question of rationality, role of perception, heuristics, alternative decision making models; group decision making, risk. Review of the software solutions which are aimed to help the employees’ decision making. Demonstration of the software products which are incorporating strategic and operative management tools. Presentation of these solutions using the IDES model company of SAP enterprise resource planning system.

Required reading:
White, D.: Decision Theory, Aldine Transaction, 2006

Suggested reading:
Meier, M., Sinzig, W., Mertens, P.: Enterprise Management with SAP SEMTM/ Business
Analytics, Springer Verlag, 2003

Assessment: end term exam
The qualification takes into account students’ achievement during the term as well: the mid term paper result, solution of the tasks and case studies.

51

Management and Business Administration, BA
SOCIAL SCIENCE OPTIONALS

THE ECONOMIC HISTORY OF THE WORLD

Course coordinator Dr. Péter
Földvári

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
Introduction: basic facts about development and underdevelopment, the relations of economic history to economics; economic development in ancient times; economic development in medieval Europe; Non-Western Economies on the Eve of Western Expansion; Europe’s Second
Logistic; Economic Nationalism and Imperialism; the Dawn of Modern Industry; Economic
Development in the 19th Century; Patterns of Development: Early Industrializers, Patterns of
Development: Latecomers and No-Shows; the Growth of the World Economy; The World economy in the 20th century.

Required reading:
Cameron, Rondo, Neal, Larry: A Concise Economic History of the World: From Paleolithic
Times to the Present, Oxford University Press, 2002

Berend, T. I.: An Economic History of Twentieth-Century Europe: Economic Regimes from
Laissez-Faire to Globalization, Cambridge University Press, 2006

Assessment:
Two mid-term exams (25% of the total score each), and a final exam (50% of the total score).

52

Management and Business Administration, BA
THE ECONOMIC HISTORY OF EASTERN EUROPE AND HUNGARY

Course coordinator Dr. Péter
Földvári

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
The Emerging West as an Ideal and Model for the East, Romanticism and Nationalism in Eastern and Western Europe; Uprisings and Reforms: the Struggle for Independence and Modernization;
Economic Modernization during the fifty years preceding World War I; Social Changes: "Dual" and "Incomplete" Societies; The Political System: Democratization versus Authoritarian
Nationalism; Protectionism and Nationalism between the two World War; Varieties of
Communist Dictatorship; the Fall of the Communist System; On the way to Europe: Central and
Eastern Europe in the Nineties.

Required reading:
Berend T., Iván: History Derailed: Central and Eastern Europe in the Long 19th Century,
Uiversity of California Press, 2003
Berend T., Iván, Csató, Gábor: Evolution of the Hungarian Economy 1848-2000, East European
Monograph, 2002

Suggested reading:
Muraközy, László: Yet Another Change of System – What can be learnt from history and what cannot. Competitio Book Series Vol. 3, University of Debrecen, Debrecen, 2004

Assessment:
Two mid-term exams (25% of the total score each), and a final exam (50% of the total score).

53

Management and Business Administration, BA
HISTORY OF ECONOMIC THOUGHTS

Course coordinator Dr. Pál
Czeglédi

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
How paradigms emerge in economics: philosophy versus history of science. The prehistory of economics: the mercantilists and the physiocrats. The classical school and the birth of political economy: Smith, Ricardo, Malthus and Say. Marx’s economic theory and the German Historical
School. The marginal revolution and the birth of neoclassical economics. Walras, Marshall, and the neoclassical school in the early 20th century. The theory of money in classical and neoclassical theory. The Keynesian revolution. Keynesian, neokeynesian, postkeynesian economics. Friedman and the monetarism. The new classical school. The modern Austrian school. Required reading:
Screpanti, E., Zamagni, E.: An Outline of the History of Economic Thought, Clarendon Press,
Oxford, 1993
Suggested reading:
Buchholz, T.G.: New Ideas from Dead Economists, New York, Penguin Group, 1989

Assessment:
Mid term and final exams

54

Management and Business Administration, BA
PHILOSOPHY

Course coordinator Dr. Tamás
Valastyán

Hours per week
Lecture
Seminar
Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
What is philosophy? Is it a science? Most important epochs in the history of philosophy: the
Greeks (how philosophy was born, Plato and Aristotle); the middle ages: philosophy serving theology; philosophy in modern history and the intention to make philosophy a science of fundamentals of human knowledge (Descartes, Spinoza, Pascal, Leibniz); synthesis based on
Anglo-Saxon scepticism: Kant; the last attempt to gain universal knowledge: Hegel). Turning point in the second half of the 19th century: Kierkegaard, Nietzsche, Freud; the most important thinkers in the 20th century: Husserl, Heidegger, Wittgenstein, and the French philosophers.

Required reading:
Scruton, Roger: Modern philosophy: An Introduction and Survey, Allen Lane Penguin Press,
New York, 1995

Assessment:
Written exam

55

Management and Business Administration, BA
SKILL DEVELOPMENT

MANAGEMENT TRAINING

Course coordinator Edit Barizsné
Hadházi

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

Course content:
This is a seminar designed to develop a student's abilities in organizational and interpersonal skills necessary for effective membership and leadership in an organization. Skills covered include: time management, communication, negotiation, creative problem solving, team building, and oral presentations.

Required reading:
Robert W. W. Pike: Creative Training Techniques Handbook: Tips, Tactics, and How To’s for
Delivering Effective Training, Human Resource Development Press, 2003

Suggested reading:
Janasz, Susanne C., Down, Karen O., Schneider, Beth Z.: Interpersonal Skills in Organizations,
McGraw Hill, 2002
Marcic, Dorothy, Seltzer, Joe: Organizational Behavior, Experiences and Cases, 5th edition.
South-Western College Publishing Company, 1998

Assessment:
Participation in Class and Role-playing exercises; Simulated decision-making exercises, etc.
(60%); Test (40%)

56

Management and Business Administration, BA
COMMUNICATION

Course coordinator János Farkas

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

Course content:
Introduction, the objective, the elements, the process and the types of communication
Perception and self-concept
Listening
Verbal communication, presentation
Written communication, writing scientific papers
Non-verbal communication
Job interview
Communicating in groups
Conflict handling, negotiation
Cultural differences in communication

Required reading:
Hybels, Sandra, Weaver II, Richard L.: Communicating Effectively, 8th edition. McGraw-Hill
Inc., 2006

Suggested reading:
Robbins, S. P., Hunsaker, P. L.: Training in Interpersonal Skills, Tips for Managing People at
Work, 2nd edition. Prentice Hall, 1996

Assessment:
Based on the written paper, presentations and class participation

57

Management and Business Administration, BA
USING THE LIBRARY

Course coordinator Enikő Pergéné
Szabó

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

Course content:
Students learn to use search engines and databases to enhance their future research. The course reviews the Library's history, structure and regulations. It introduces students to various services through the Library's web page. The course also provides information about the following applications: access to economic databases, operation of the online catalogue, using various databases, e. g. Web of Science, ScienceDirect, SpringerLink, SwetsWise, Econlit, EBSCO.
Students will learn about citations, about the access to other internet resources and online periodicals, e. g. Scopus, Scirus, DOAJ. The students of this course are practicing the searching methods and strategies and learn to compile bibliographies and citations correctly, which are essential for writing a thesis or an essay.

Required reading:
Watson, George: Writing a thesis: a guide to long essays and dissertations, Longman, 1987

Suggested reading:
Battelle, John: The search: how Google and its rivals rewrote the rules of business and transformed our culture, Portfolio, New York, 2005
Bradley, Phil: The advanced Internet searcher's handbook. Facet Pub., London, 2004

Assessment:
Lectures based on exercises. Students should be able to use search engines by themselves

58

Management and Business Administration, BA
BUSINESS ETIQUETTE AND PROTOCOL

Course coordinator Gabriella
Szabóné Enyedi

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

Course content:
The course is designed to help students understand the importance of acting appropriately and also to offer the skills and knowledge necessary to address most business situations. Proper business protocol plays a very important role in the success or failure of individuals and corporations as well.
The course will deal with issues such as relationships at work, executive communication, image, being on time, table manners, business meals, international etiquette, executive entertaining, personality types, gift giving and receiving, leisure time, changing jobs, etc.

Required reading:
Jan Vager: Business Protocol
Linda and Wayne Phillips: The concise Guide to Executive Etiquette

Suggested reading:
David Lewis: How to Get Your Message Across
Jacqueline Whitmore: Business Class: Etiquette Essentials for Success at Work, St. Martin’s
Press, 2005

Assessment:
Attendance is required and students are only permitted three unexplained absences over the complete course. Students are also required to complete any homework and necessary preparation for the lessons, as requested by the teacher.
Students will receive a mark at the end of the semester if they have successfully completed the requirements including a mid-term test (during the 6th week of the semester) and an end term exam to be taken during the last week of the semester.
Students who do not attend the mid-term test or the end term exam will automatically receive an unsatisfactory grade.

59

Management and Business Administration, BA
HUNGARIAN CULTURE

Course coordinator János Farkas

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

Course content:
This course introduces students to Hungary, the short history of the country. Students discuss how they perceive the Hungarian culture. What kind of similarities and differences exist between cultures, how can they learn and live in a different culture.

Required reading:
Course material provided by the instructor

Assessment:
Students will be evaluated based on their class participation, written project and presentations.

60

Management and Business Administration, BA
PROJECT PROPOSAL WRITING

Course coordinator Zsuzsanna
Trón

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

-

Practical assignment 3

Course content:
Regional policy, Structural Funds, Cohesion Fund, Financial details of regional policies, Chance of Hungary; How to write a successful tender? How to be a successful applicant? Legal background of a tender; General forms of tenders; Tenders and proposals; Theoretical and practical questions; Basic notions; Tender-writing in the EU; Strategies, techniques and resources available for a successful fundraising campaign;

Required reading:
Barton-Farcas, Stephanie: Guidebook to proposal writing in Central and Eastern Europe and the
Soviet Union: highlighting local government and public administration project. Open Society
Institute, Budapest, 1995
Barton-Farcas, Stephanie: Directory of Funding Sources for Public Administration and
University Administration in CEE and the Former Soviet Union. Institute for Local Government and Public Service, Budapest, 1996
EC: A Project Cycle Management and Logical Framework Toolkit – A practical guide for Equal
Development Partnerships. Manuscript, 2005
Pogátsa, Zoltán: Europe Now. The Preparations of Hungary for the Structural and Cohesion
Funds. Savaria University Press - Magyar Tudományos Akadémia Mikrointegrációs
Kutatócsoport, Szombathely, 2005

Suggested reading:
Dezséri Kálmán (2007): New Modes of Governance and the EU Structural and Cohesion Policy in the New Member States. Akadémiai Kiadó, Budapest
Flanagan, Joan (1999): Successful Fundraising: A Complete Handbook for Volunteers and
Professionals. McGraw-Hill Trade, New York, NY

Assessment:
Practical exercises and a written test at the end of the semester

61

Management and Business Administration, BA
PROFESSIONAL OPTIONAL COURSES

FOREIGN TRADE STRATEGIES

Course coordinator Dr. Miklós
Szanyi

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
The most important forms, tendencies of international transactions, and their impacts on state level, regional and multilateral decisions of economic policy. Changes in Hungary’s position in the world economy throughout the 20th century.

Required reading:
Robert M. Dunn, Mutti, John H.: International Economics, 6th edition, Routledge, 2004
Suggested reading:
IMF [2008]: World Economic Outlook, October, 2008, IMF, Washington, D.C.
UNCTAD [2008]: Trade and Development Report 2008, New York and Geneva
UNCTAD [2008]: World Investment Report 2008, United Nations, New York and Geneva
WTO [2007]: International Trade Statistics 2007, WTO, Geneva
WTO [2008]: World Trade Report, 2008, Geneva

Assessment:
30% course work in groups, 30% presentations, 40% end-term exam

62

Management and Business Administration, BA
INTERNATIONAL MARKETING

Course coordinator Balázs Siklós

Hours per week
Lecture
Seminar Total
2

0

2

Prerequisite

Assessment

Credit

Marketing

Exam

3

Course content:
The place and role of international marketing in business activities and in the theory of business.
The process and tasks of international marketing: analysis, planning, implementation and control.
The 4Ps of international marketing. Contemporary questions and challenges in international marketing. Required reading:
Cateora, Philip R., Gilly, Mary C., Graham, John I. (2008): International Marketing, 14th edition.
McGraw Hill/Irwin, 2008
Suggested reading:
Gillespie, Kate, Jeannet, Jean-Pierre, Hennessey, David H.: Global Marketing: An Interactive
Approach, 2nd edition. South-Western College, 2006

Assessment:
30% group work, 30% case study presentation, 40% end-term exam

63

Management and Business Administration, BA

INTERNATIONAL FINANCE

Course coordinator Dr. Dóra
Győrffy

Hours per week
Lecture Seminar Total
0

2

2

Prerequisite

Assessment

Credit

-

Exam

3

Course content:
The international financial system between 1870-1973. Liberalization of capital markets from
1973. Recent financial crises. Theories of financial crises. Exchange rate theories and policies.
Monetary and fiscal policy in the age of capital mobility. The international financial architecture and its reform proposals. History of European monetary integration. Institutions of the EMU. The first ten years of EMU. Dilemmas over EMU enlargement. Hungary and the EMU.

Required reading:
Lámfalussy, Alexandre: Financial crises in emerging markets: an essay on financial globalisation and fragility, Yale University Press, 2000
Suggested reading:
Bernake, B.:”Monetary Policy in a World of Mobile Capital.” CATO Journal, 2005, Vol. 25, No.
1, pp. 1-12
Calvo, G., Frederic Mishkin: ”The Mirage of Exchange Rate Regimes for Emerging Market
Economies.” Journal of Economic Perspectives, 2005, Vol. 17, No. 4, pp. 99-118
Kopits, G.: “Fiscal policy and High Capital Mobility.” In: Kopits, G. ed. Rules-Based Fiscal
Policy in Emerging Markets, New York, Palgrave MacMillan, 2004, pp. 66-80
Assessment:
Assessment is based on participation in the seminar, presentation of a paper of the required readings, a final exam and a final essay.

64

Management and Business Administration, BA
BANK MANAGEMENT I

Course coordinator Katalin
Daróczi

Hours per week
Lecture
Seminar Total

0

2

2

Prerequisite

Assessment

Credit

Corporate
Finance I.,
Money and
Capital
Markets

Exam

3

Course content:
1. Introduction: Why are banks special?
2. The bank's regulation environment
3. Bank Performance Analysis, bank's trilemma, balance sheet and profit/loss account,
CAMEL(S) criteria
4. Active and passive operations, managing and evaluating of credits
5. Banking risks
6. Principles of Asset/Liability Management
7. Capital and its requirements
8. The role and types of collaterals
9. Global banking activities, investment banking, disintermediation.

Required reading:
Hempel, George H.: Bank management: Text and cases, 4th ed. New York, Wiley, c1994
Koch, Timothy, S. Scott MacDonald: Bank Management, 6th ed. The Dryden Press 2006
Suggested reading:
Ligeti Sándor, Sulyok-Pap Márta (szerk.): Banküzemtan - egyetemi tankönyv. Budapest,
Budapesti Közgazdaságtudományi Egyetem Pénzügyi Tanszék, 2006
Philippe Jorion: A kockáztatott érték. Budapest, Panem, 1999
The Wall Street Journal
Business Week
Economist
Financial Times
Assessment:
Written exam

65

Management and Business Administration, BA
BANK MANAGEMENT II

Course coordinator Katalin
Daróczi

Hours per week
Lecture
Seminar Total
0

2

0

Prerequisite

Assessment

Credit

Bank management I.

Exam

3

Course content:
Banking simulation with InterBank ® software. Groups compete as banks in a market, decide about main factors of bank management as, for example, spreads, opening new branches, interbank lendings, etc. At the end of the course students will be able to make relevant decisions supported by professional knowledge.

Required reading:
InterBank ® manual.

Suggested reading:

Assessment:
Permanent attendance is required.
The grades depend on the bank’s position in the market. Bank performance will be measured with the principles of CAMEL(S).

66

Management and Business Administration, BA
ECONOMIC POLICY OF THE EU
Course
coordinator
Dr. Dóra
Győrffy

Hours per week
Lecture
Seminar Total
0

3

3

Prerequisite

Assessment

Credit

Macroeconomics

Exam

4

Course content:
The course covers the core economic policies of the European Union, although it cannot address all the topics of a standard manual. The first part of the course will be devoted to the evolution of
European economic integration including the single market project and the monetary union. In the second part of the course emphasis will be given to primary expenditure areas involving community (agriculture and cohesion policies) and national spending (social policy, environment). Enlargement and globalization present a double challenge in all these areas so a major undercurrent will be the contradiction between economic and political rationality in adapting to these new realities. By the end of the course participants should have a general overview about the main economic policy dilemmas facing the Union and should be able to assess critically the current debates on these issues.
Main topics covered: Evolution of European economic integration; The Economic and Monetary
Union; Common Agricultural Policy and Regional Development Policies; Social Policy and the
Environment; Europe in the Global Economy.
Required reading:
Wallace, H., Wallace, W. and Pollack, M.A., eds.: Policy-making in the European Union, 5th edition. Oxford University Press, 2005
Suggested reading:
Wijnolds, Onno DeBeaufort:” Living up to expectations? Taking stock of the international role of the euro.” Paper presented at the conference ”The Euro and the Dollar”. University of Florida, 25
April, 2006.
Available: http://www6.miami.edu/eucenter/conf/Wijnolds_euro06final.pdf
Daugjberg, Carsten, Alan Swimbank: “The Politics of CAP Reform: Trade Negotiations,
Institutional Settings and Blame Avoidance.” Journal of Common Market Studies, 2007, Vol. 45,
No. 1, pp. 1-22
Paraskevopoulos, Christos J.: “Developing Infrastructure as a Learning Process in Greece.” West
European Politics, 2005, Vol. 28, No. 2, pp. 445-470
Inglis, Kirstyn: “Enlargement and the Environment Aquis.” Review of European Community and
International Environmental Law, 2004, Vol. 13, No. 2, pp. 135-151
Assessment:
Assessment is based on participation in the seminar, presentation of a paper of the required readings, a final exam, and a final essay.

67

Management and Business Administration, BA
QUALITY MANAGEMENT
Course
coordinator
Ágnes Kotsis

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

-

Exam

5

Course content:
The Basics of Quality Management; TQM, Quality Control Systems, EFQM, Quality Prizes,
Standardization, Quality Costs, Methods of Quality Management Special topics: Quality of
Services, Quality of Higher Education, Quality in Libraries, Quality in Public Services.

Required reading:
David L. Goetsch, Stanley B. Davis : Quality Management, Prentice Hall Publishing, 2005

Assessment:
Written examination; multiple choices and essay

68

Management and Business Administration, BA
KNOWLEDGE MANAGEMENT

Course coordinator Edit Hadházi,
Barizsné

Hours per week
Lecture
Seminar Total
2

2

4

Prerequisite

Assessment

Credit

-

Practical assignment 5

Course content:
Learning, knowledge, the types of knowledge, learning models, the process of learning, the organizational knowledge, learning organizations and their characteristics, factors impeding and supporting learning.
Required reading:
Easterby-Smith, Mark, Lyles, Marjorie, A.: The Blackwell handbook of organizational learning and knowledge management, Blackwell Publication, 2005
Argyris, Chris: On organizational learning, Blackwell Publication, 1999

Assessment:
Class participation (20%), Individual report (30%) and Test (50%)

69

Management and Business Administration, BA
LEADERSHIP OF FIRMS IN PRACTICE

Course coordinator Dr. Mária
Ujhelyi

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

Organizational
Behaviour II.

Practical assignment 3

Course content:
This course tries to approach leadership from the side of practice through case studies, to raise important questions like creating strategies, developing the organizational structure, managing change processes, solving organizational conflicts. The analyzed examples are partly classical foreign cases, partly Hungarian examples. The course builds on the knowledge students acquired earlier in previous subjects and tries to help to practice this knowledge.

Required reading:
Robbins S. P., Judge, T. A.: Essentials of Organizational Behavior, Pearson Prentice Hall, 2007
Case studies of IBM, COMPAQ, ABB, Iggy’s Bread, and Hungarian companies

Suggested reading:
Cairncross, F.: The Company of the Future, Harvard Business School Press, Boston, 2002
Magretta, J.: What Management Is, The Free Press, New York, 2002
Mintzberg, H.: The Organization as Political Arena. Journal of Management Studies, 1985, No. 2
Jonassen, D.: Learning to Solve Problems, Pfeiffer, 2004

Assessment:
Based on class participation, case analysis and results of short exams

70

Management and Business Administration, BA
MANAGEMENT OF SMALL AND MEDIUM SIZE ENTERPRISES

Course coordinator Edit Barizsné
Hadházi

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

Introduction to
Business

Practical assignment 3

Course content:
Defining the term small business; today’s challenges; establishment and activities, different functional areas within small businesses; the organizational structure, coordination, information systems; new structural innovations; managing organizational change, crisis, close down, recommence; new forms of environmental compliance for small businesses
Required reading:
Norman M. Scarborough, Thomas W. Zimmerer, Doug Wilson: Effective Small Business
Management, 9th edition, 2008
Suggested reading:
Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich: Small Business
Management: Launching and Growing Entrepreneurial Ventures, 2007
Norman M. Scarborough, Thomas W. Zimmerer: Cases in Small Business and Entrepreneurship,
2001

Assessment:
Based on class participation, team project and written exam

71

Management and Business Administration, BA
MARKETING COMMUNICATION

Course coordinator Balázs Siklós

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

Marketing

Practical assignment 3

Course content:
Using advertising and promotion to build brands; IMC partners and industry organization; Brands and stakeholder relationships; How brand communication works; Consumer response; IMC planning; Data-driven communication; Creative message strategy; Message execution; Media characteristics; The internet and interactivity; Advertising and IMC media planning; Consumer
(and trade) sales promotion and packaging; Personal selling; Direct marketing; Public relations and brand publicity; Social, legal, and ethical issues; Measurement, evaluation, and effectiveness.
Required Reading:
Duncan, Tom : Principles of Advertising & IMC, McGraw-Hill, 2005
Suggested Reading:
Varey, Richard : Marketing Communication, Routledge, 2001

Assessment:
Based on class participation, team project and written exam

72

Management and Business Administration, BA

CONSUMER BEHAVIOUR

Course coordinator Balázs Siklós

Hours per week
Lecture
Seminar Total
0

2

2

Prerequisite

Assessment

Credit

Marketing

Practical assignment 3

Course content:
Introduction to Consumer Behaviour and Marketing Strategy
A Framework for Consumer Analysis
Introduction to Affect and Cognition
Consumers’ Product Knowledge and Involvement
Attention and Comprehension
Attitudes and Intentions
Consumer Decision Making
Introduction to Behaviour
Conditioning and Learning Processes
Influencing Consumer Behaviour
Introduction to the Environment
Cultural and Cross-Cultural Influences
Subculture and Social Class
Reference Groups and Family
Market Segmentation and Product Positioning
Consumer Behaviour and Product Strategy
Consumer Behaviour and Promotion Strategy
Consumer Behaviour and Pricing Strategy
Consumer Behaviour, Electronic Commerce, and Channel Strategy
Required reading:
J.Paul Peter, J.C. Olson : Consumer Behavior. McGraw-Hill, 2007
Suggested reading:
Wilkie, James: Consumer Behavior, Wiley, 1994
Assessment:
Based on class participation, team project and written exam

73

Management and Business Administration, BA
INTRODUCTION TO ECONOMETRICS

Course coordinator Dr. Péter
Földvári

Hours per week
Lecture
Seminar Total
2

1

3

Prerequisite

Assessment

Credit

-

Exam

4

Course content:
Introduction to basic tools of data analysis, graphical methods. Introduction to the GRETL software. Introduction to the regression analysis, multivariate regression. Dummy variables, functional forms. Fundamentals of time-series analysis. Forecasting.

Required reading:
Koop, G. Analysis of economic data, John Wiley & Sons, 2004
Suggested reading:
Gujarati, D. N.: Essentials of Econometrics, McGraw-Hill, 2005
Makridakis, S. G., Wheelwright, S. C., Hyndman, R. J.: Forecasting. John Wiley & Sons, 1998

Assessment:
Written examination

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