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EXPOSING NURSING STUDENTS TO THE MARKETING METHODS OF PHARMACEUTICAL COMPANIES a recent review in the World Health Organization drug promotion database states that there is a strong association between a heavy reliance on promotion on the part of pharmaceutical reps and an overall less appropriate use of prescription drugs on the part of physicians and nurses. Heavy promotion of new drugs also leads to the widespread prescription and use of some drugs before the safety of these products is fully understood. (Civaner 396)
“Under the radar”: Nurse Practitioner Prescribers and
Pharmaceutical Industry Promotions
prescribing practices and behaviors and interface with industry, (2) perceived reliability of informa- tion provided by the pharmaceutical industry, and (3) ethical acceptability of promotional gifts and meals.(Ladd 359)
“this finding raises a concern because the respondents also noted that they were more likely to prescribe a highlighted drug after attending an industry-sponsored meal event. These data further support evidence from the medical and social science literature that gifting of any kind, even of small items such as pens, snacks, or meals, influences prescribing behaviors.”(Ladd 360)
http://www.pewhealth.org/other-resource/persuading-the-prescribers-pharmaceutical-industry-marketing-and-its-influence-on-physicians-and-patients-85899439814.
in 2011, the pharmaceutical industry spent nearly $29 billion on drug promotion
Pharmaceutical Promotions and Conflict of Interest in Nurse Practitioner’s Decision Making: The Undiscovered Country
Research indicates that healthcare professionals are influenced by pharmaceutical marketing, despite healthcare professionals’ belief to the contrary (Pence, 1994; Peterson & Potter, 2004).(Grigger 207)
The NP may function under the illusion, from the promo- tional material from the pharmaceutical company, that newer is synonymous with better. There is a difference between a ‘‘new’’ drug
“Under the radar”: Nurse Practitioner Prescribers and
Pharmaceutical Industry Promotions
prescribing practices and behaviors and interface with industry, (2) perceived reliability of informa- tion provided by the pharmaceutical industry, and (3) ethical acceptability of promotional gifts and meals.(Ladd 359)
“this finding raises a concern because the respondents also noted that they were more likely to prescribe a highlighted drug after attending an industry-sponsored meal event. These data further support evidence from the medical and social science literature that gifting of any kind, even of small items such as pens, snacks, or meals, influences prescribing behaviors.”(Ladd 360)
http://www.pewhealth.org/other-resource/persuading-the-prescribers-pharmaceutical-industry-marketing-and-its-influence-on-physicians-and-patients-85899439814.
in 2011, the pharmaceutical industry spent nearly $29 billion on drug promotion
Pharmaceutical Promotions and Conflict of Interest in Nurse Practitioner’s Decision Making: The Undiscovered Country
Research indicates that healthcare professionals are influenced by pharmaceutical marketing, despite healthcare professionals’ belief to the contrary (Pence, 1994; Peterson & Potter, 2004).(Grigger 207)
The NP may function under the illusion, from the promo- tional material from the pharmaceutical company, that newer is synonymous with better. There is a difference between a ‘‘new’’ drug