Johnson and Johnson
After reviewing the Johnson & Johnson website I discovered that they had several of the 12 Dimensions of Business Innovation. Of the 12 dimensions, I will identify 6 that I found on the website.
The first one that immediately stood out would be the Offerings dimension, which is defined as “developing innovative products and services” (Kotler & Keller, p. 46). One example of the offerings dimension would be Lubriderm’s 3-in-1 Men’s Lotion. This lotion is specialized with minerals and moisturizers that are specifically found in men’s skin. The lotion can be used as a body lotion, a face lotion and a post-shave lotion.
The second dimension I found was a Solutions dimension, which is defined as “creating an integrated and customized offering that solves end-to-end customer problems” (Kotler & Keller, p. 46). This product is called the OneTouch Ping, which is an intelligent glucose management system for people with diabetes. The meter-remote and insulin pump communicate and share information wirelessly. In addition, it comes with a free OneTouch Ping support line where you speak with a live representative that is there to help you with any questions or complications with the product and/or your health.
The third dimension I found was the Brand dimension, which is defined as “a company’s symbols, words or marks through which a company communicates a promise to their customers” (Sawhney, Mohanbir, Wolcott, Scott & Arroniz, Inigo, 2006). Johnson & Johnson has a Credo, which is a statement of promises and responsibilities to their customers, employees, communities and stakeholders. The fourth dimension I found was the Platform dimension, which is defined as “using common components or building blocks to create derivative offerings” (Kotler & Keller, p. 46). This product comes from the makers of Tylenol, which is called Precise; which is a pain relieving cream that delivers relief in precisely the location in which you apply it. Tylenol is
The first one that immediately stood out would be the Offerings dimension, which is defined as “developing innovative products and services” (Kotler & Keller, p. 46). One example of the offerings dimension would be Lubriderm’s 3-in-1 Men’s Lotion. This lotion is specialized with minerals and moisturizers that are specifically found in men’s skin. The lotion can be used as a body lotion, a face lotion and a post-shave lotion.
The second dimension I found was a Solutions dimension, which is defined as “creating an integrated and customized offering that solves end-to-end customer problems” (Kotler & Keller, p. 46). This product is called the OneTouch Ping, which is an intelligent glucose management system for people with diabetes. The meter-remote and insulin pump communicate and share information wirelessly. In addition, it comes with a free OneTouch Ping support line where you speak with a live representative that is there to help you with any questions or complications with the product and/or your health.
The third dimension I found was the Brand dimension, which is defined as “a company’s symbols, words or marks through which a company communicates a promise to their customers” (Sawhney, Mohanbir, Wolcott, Scott & Arroniz, Inigo, 2006). Johnson & Johnson has a Credo, which is a statement of promises and responsibilities to their customers, employees, communities and stakeholders. The fourth dimension I found was the Platform dimension, which is defined as “using common components or building blocks to create derivative offerings” (Kotler & Keller, p. 46). This product comes from the makers of Tylenol, which is called Precise; which is a pain relieving cream that delivers relief in precisely the location in which you apply it. Tylenol is