RATIO ANALYSIS
(The following figures have been calculated using figures listed in J&J’s Form 10-K included in the 2012 Annual Report. Calculations of each ratio can be seen in the Appendix.) The first ratio considered focuses on J&J 's "liquidity." According to Ross, Westerfield, and Jordan, "Liquidity refers to the speed and ease with which an asset can be converted to cash" (2012, p. 23). The liquidity ratio being considered in this case, is the current ratio (current assets divided by current liabilities), which measures J&J 's short-term debt paying ability. Based on the figures in the balance sheet from 2012, the current ratio was 1.90, meaning that the company had $1.90 worth of current assets for every $1.00 of current liabilities. J&J 's current ratio exceeds the industry average of 1.62 ("Johnson & Johnson (JNJ)," n.d.). Though a higher current ratio is typically desirable (especially for creditors), a high current ratio could also indicate an inefficient use of cash and short-term assets. The next set of ratios considered
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