Jollibee Company Case Study
HISTORY
In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao..
THE ORGANIZATION
Jollibee Foods Corporation is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines.
ORGANIZATIONAL STRUCTURE
JOLLIBEE LA UNION 3
Bryan G. Heruela
RM (Restaurant Manager) or TQA (Total Quality Assurance)
Joan Decena
ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager)
Vince Laraya
ARM 2 (Assistant Restaurant Manager 2) or SQM (Service Quality Manager)
VISION
To be the best tasting QSR. The most endearing brand that has ever been. We will lead in product taste at all times. To provide FSC excellence in every encounter. Happiness in every moment. By year 2020 with over 4,000 stores worldwide, Jollibee is truly a Global Brand.
MISSION
To serve great tasting food, bringing the joy of eating to everyone
GOALS
JFC (Jollibee Foods Corporation) is set achieve its vision of becoming a leading share services organization, creating value to business partners through costumer focus, cost leadership and or organizational excellence-the very same competencies that has brought JFC to this position today. Our mission, vision and strategies cannot be achieved if we are not guided by the principles that have shaped the Jollibee corporate culture and made it a leaving testament to Filipino excellence.
Jollibee Products and Services
Products:
* Breakfast Meals * Rice Meal * Burgers and Noodles * Side Dishes * Kiddie Meals * Ice Cream and Floats
Services:
* Dine in and Take out * Jolly Party Package * Drive Thru * 24 Hours
The 5 Forces Framework
The Threat of Entrant
* Jollibee Foods Corporation expanded the business mostly through organic growth and aggressive acquisitions of prospect competitors.
Bargaining Power of Supply
* JFC have a strong bargaining power
In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao..
THE ORGANIZATION
Jollibee Foods Corporation is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines.
ORGANIZATIONAL STRUCTURE
JOLLIBEE LA UNION 3
Bryan G. Heruela
RM (Restaurant Manager) or TQA (Total Quality Assurance)
Joan Decena
ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager)
Vince Laraya
ARM 2 (Assistant Restaurant Manager 2) or SQM (Service Quality Manager)
VISION
To be the best tasting QSR. The most endearing brand that has ever been. We will lead in product taste at all times. To provide FSC excellence in every encounter. Happiness in every moment. By year 2020 with over 4,000 stores worldwide, Jollibee is truly a Global Brand.
MISSION
To serve great tasting food, bringing the joy of eating to everyone
GOALS
JFC (Jollibee Foods Corporation) is set achieve its vision of becoming a leading share services organization, creating value to business partners through costumer focus, cost leadership and or organizational excellence-the very same competencies that has brought JFC to this position today. Our mission, vision and strategies cannot be achieved if we are not guided by the principles that have shaped the Jollibee corporate culture and made it a leaving testament to Filipino excellence.
Jollibee Products and Services
Products:
* Breakfast Meals * Rice Meal * Burgers and Noodles * Side Dishes * Kiddie Meals * Ice Cream and Floats
Services:
* Dine in and Take out * Jolly Party Package * Drive Thru * 24 Hours
The 5 Forces Framework
The Threat of Entrant
* Jollibee Foods Corporation expanded the business mostly through organic growth and aggressive acquisitions of prospect competitors.
Bargaining Power of Supply
* JFC have a strong bargaining power