Journal 1
Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase?
The last product I Purchased was sugar lip balm from the Fresh cosmetic line at Nordstrom. I would describe this product to other consumers as rich, moisturizing lip balm with 15 SPF. Fresh is also a natural beauty line so harsh chemicals aren’t in their product. I would describe the customer for this product as one that doesn’t want harsh chemicals but wants results. Fresh also offers lemon bath sugar cub, that leaves your skin feeling flawless. I think the closest competitor they have when it comes to quality, price, and organic composition would be the philosophy line that is carried at most retailers. I chose this brand over the competitors first because the sample I was given was superb, but also the line is very light and refreshing. The entire product is based off of organic items and naturally found items. The results were outstanding and I could definitely feel a difference since I usually have dry lips. Fresh doesn’t do much advertising however the sales associates were very knowledgeable and when I explained what I desired in a lip balm they quickly brought me over to the line. The displays at the counter, displayed their desire for organic representation. I would definitely recommend this product to others.
The last product I Purchased was sugar lip balm from the Fresh cosmetic line at Nordstrom. I would describe this product to other consumers as rich, moisturizing lip balm with 15 SPF. Fresh is also a natural beauty line so harsh chemicals aren’t in their product. I would describe the customer for this product as one that doesn’t want harsh chemicals but wants results. Fresh also offers lemon bath sugar cub, that leaves your skin feeling flawless. I think the closest competitor they have when it comes to quality, price, and organic composition would be the philosophy line that is carried at most retailers. I chose this brand over the competitors first because the sample I was given was superb, but also the line is very light and refreshing. The entire product is based off of organic items and naturally found items. The results were outstanding and I could definitely feel a difference since I usually have dry lips. Fresh doesn’t do much advertising however the sales associates were very knowledgeable and when I explained what I desired in a lip balm they quickly brought me over to the line. The displays at the counter, displayed their desire for organic representation. I would definitely recommend this product to others.