Justin Trudeau Commercial Analysis

In this cartoon, the artist is trying to show how Justin Trudeau is inexperienced for the job and will need a “booster seat” (more training) to finally become a good Prime Minister. The people in the cartoon are 2 Members of Parliament and Justin Trudeau himself. The issue being raised is that Trudeau is very new to the job and is not ready, he may need a “booster seat” so that he will be fit for the job, following the lines of the attack ads by the Conservative Party a few months back. Like the ad, this cartoon is negative to Trudeau. The point of the ad is to make you change your opinion on Justin Trudeau, from being the winner of the election to someone who is once again “Just not ready”. Three techniques used by the artist are: labeling,