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KTI Case Summary

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KTI Case Summary
Context
KTI is a manufacturing company. They use a certain amount of harmful elements, however they are trying to reduce their pollution and become more ecological. Even though environmentalism is not the boss' Carl Damon's main priority, becoming green would give the company a better image, and make them stand out from their competition. For this reason, they have hired an employee, Jacquie Lipscomb, who is a big supporter of the environment and would help the company improve their ethics.

Key Issues & Problems
The main issue here is that the company had planned to become more ecological in order to boost their image, however they did not stick to plan. In consequence, this brought doubts to employee Jacquie Lipscomb about how truthful the company really is. Lipscomb decided to work for KTI because she was passionate about the environment, and Carl Damon
…show more content…

Even though they agreed to turning the company green, Damon's main priority was to maximize the company's profit, whereas Lipscomb wanted to help the environment. Therefore, subconsciously, there was a disagreement between the boss/manager and his employee. Damon failed to adapt to the eco-incentive: he failed to stick to the plan and reach the company's goal.
Furthermore, he did not have a clear vision and strategy for his employee, but rather for the company. He did not motivate or express interest in Lipscomb's success or well-being, and failed to communicate and handle the situation with her. Damon knew environment wasn't something he cared about, yet he still took the “risk” to make it a big part of the company, and soon it was at the bottom of the priority list, deceiving an employee who had put lots of dedication towards it. All of the latter leads Lipscomb feeling powerless, as she is simply an employee under Damon's commands and decisions, when initially she was meant to be of a great help and importance to the


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