Kellog
Corporate Responsibility Report Executive Summary
| 2008
“Bringing Our Best To You”
Contents
Executive Statement Company Profile Governance and Strategy Table: Progress and Performance Marketplace Workplace Environment Case Study: Employee-Driven Environmental Initiatives Community 22 4 6 8 11 12 16 18 21
Case Study: Employee Engagement 15
Welcome
For more than 100 years, corporate responsibility has been at the foundation of Kellogg Company and a key part of our heritage and culture. We are pleased to share with you this executive summary of Kellogg’s first global Corporate Responsibility Report. This summary highlights key issues addressed in our full report, a 70-page document available in PDF at www.kelloggcompany.com/CR. The full report details our corporate responsibility approach, priorities and targets, and provides a baseline performance review. We hope this summary is useful to our stakeholders, including our consumers, employees, customers, investors, business partners, community members, and governmental and nongovernmental organizations.
This summary and the full report cover Kellogg’s wholly and majority-owned operations, and complement other information about Kellogg available on our company Web site (www.kelloggcompany.com) and our nutrition Web site (www.kelloggnutrition.com). Data in this summary are for 2007, except as noted. Our full Corporate Responsibility Report was developed according to the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. The full report met a GRI-checked application level of “B.” More information on the G3 Guidelines and application levels is available at www.globalreporting.org.
Executive Statement
W.K. Kellogg put his signature on every package of cereal to express his personal pledge to quality and nutrition. In doing so, he began building trust in the Kellogg brand. A century later, our vision is to be the food company of
| 2008
“Bringing Our Best To You”
Contents
Executive Statement Company Profile Governance and Strategy Table: Progress and Performance Marketplace Workplace Environment Case Study: Employee-Driven Environmental Initiatives Community 22 4 6 8 11 12 16 18 21
Case Study: Employee Engagement 15
Welcome
For more than 100 years, corporate responsibility has been at the foundation of Kellogg Company and a key part of our heritage and culture. We are pleased to share with you this executive summary of Kellogg’s first global Corporate Responsibility Report. This summary highlights key issues addressed in our full report, a 70-page document available in PDF at www.kelloggcompany.com/CR. The full report details our corporate responsibility approach, priorities and targets, and provides a baseline performance review. We hope this summary is useful to our stakeholders, including our consumers, employees, customers, investors, business partners, community members, and governmental and nongovernmental organizations.
This summary and the full report cover Kellogg’s wholly and majority-owned operations, and complement other information about Kellogg available on our company Web site (www.kelloggcompany.com) and our nutrition Web site (www.kelloggnutrition.com). Data in this summary are for 2007, except as noted. Our full Corporate Responsibility Report was developed according to the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. The full report met a GRI-checked application level of “B.” More information on the G3 Guidelines and application levels is available at www.globalreporting.org.
Executive Statement
W.K. Kellogg put his signature on every package of cereal to express his personal pledge to quality and nutrition. In doing so, he began building trust in the Kellogg brand. A century later, our vision is to be the food company of