Kellogg’s Special K Cereal
Table Of Contents
1 EXECUTIVE SUMMARY……………………………………………………………………3
2 INTRODUCTION……………………………………………………………………………..4 2.1 Kellogg’s Special K Background……………………………………………………………...4 2.2 Kellogg’s Mission………………………………………………………………………………4 2.3 Kellogg’s Vision………………………………………………………………………………..4 2.4 Kellogg’s Objectives……………………………………………………………………………4
EXECUTIVE SUMMARY
Kellogg is one of the leading companies in the world of healthy nutritious food company, has 106 years of history in the business of food production. Their products are manufacture over 18 countries and marketed in more than 180 countries worldwide including Singapore, it has contributed to the environment by adopting a strong environment policy, demonstrating their dedication to caring for the local communities and protecting our environment.
The Kellogg’s product that our group is focusing on is Special K which is a lightly toasted breakfast cereals introduced in 1956. It is to be consume and help one lose weight providing nutritional factors for all ages.
In this marketing project, our aim is to successfully promote a convenience package of Kellogg’s Special K cereal, named Special K On The Go! .In the package, it contains milk, disposable spoon and a serving of Special K cereal. Heavy advertising will be conducted over the time span of 6 months. This is to increase the awareness of Special K cereal and gain an increase share in the breakfast cereal market in Singapore.
The financial analysis of the sales forecast and expenses have been tabulated in the report. The results projected that our propose marketing idea is feasible and we are confident that Special K On The Go! would be an improvement of Special K cereal line as it offers a new and convenience way of consuming the cereal.
2 INTRODUCTIONS
2.1 KELLOGG’S SPECIAL K’S BACKGROUND
Special K is manufactured by KELLOGG’s company in 1956. Special K is not just nutritious and low-fat cereal, it also provides benefits such as
1 EXECUTIVE SUMMARY……………………………………………………………………3
2 INTRODUCTION……………………………………………………………………………..4 2.1 Kellogg’s Special K Background……………………………………………………………...4 2.2 Kellogg’s Mission………………………………………………………………………………4 2.3 Kellogg’s Vision………………………………………………………………………………..4 2.4 Kellogg’s Objectives……………………………………………………………………………4
EXECUTIVE SUMMARY
Kellogg is one of the leading companies in the world of healthy nutritious food company, has 106 years of history in the business of food production. Their products are manufacture over 18 countries and marketed in more than 180 countries worldwide including Singapore, it has contributed to the environment by adopting a strong environment policy, demonstrating their dedication to caring for the local communities and protecting our environment.
The Kellogg’s product that our group is focusing on is Special K which is a lightly toasted breakfast cereals introduced in 1956. It is to be consume and help one lose weight providing nutritional factors for all ages.
In this marketing project, our aim is to successfully promote a convenience package of Kellogg’s Special K cereal, named Special K On The Go! .In the package, it contains milk, disposable spoon and a serving of Special K cereal. Heavy advertising will be conducted over the time span of 6 months. This is to increase the awareness of Special K cereal and gain an increase share in the breakfast cereal market in Singapore.
The financial analysis of the sales forecast and expenses have been tabulated in the report. The results projected that our propose marketing idea is feasible and we are confident that Special K On The Go! would be an improvement of Special K cereal line as it offers a new and convenience way of consuming the cereal.
2 INTRODUCTIONS
2.1 KELLOGG’S SPECIAL K’S BACKGROUND
Special K is manufactured by KELLOGG’s company in 1956. Special K is not just nutritious and low-fat cereal, it also provides benefits such as