Kentucky Fried Chicken and the Global Fast-Food Chain Industry
Kentucky Fried Chicken and Global Fast-Food Industry
Executive Summary
This case study will show a brief history of KFC (Kentucky Fried Chicken) and how it became successful. It includes a brief history of how it ended on the road and now known as one of the most famous fast-food chain around the world. Its SWOT Analysis (strengths, weaknesses, opportunities and threats) will show how they became famous and the things that they need to improve for their weaknesses and the opportunities that they need to grab and threats that they will encounter. We will also show a Porter’s analysis and Hofstede’s analysis of cultural scopes. We will also use the Whittington’s systemic school of thought to assess cultural scopes for international managers that are based on their branches around the world.
Introduction
Colonel Harland Sanders is the founder of KFC (Kentucky Fried Chicken) in 1952. KFC is one of the most famous fast-food chains in around the world. Colonel Sanders spent his time studying on fried chicken technologies. He invented unique cooking technology and eleven secret spices that were chosen by the customers. Until now, every fast-food chain of KFC is using the secret recipe for their famous chicken. Colonel Sanders’s business started when he runs a Corbin gas station at the age of 40 in Kentucky. To be able to increase his income he came up with the idea of making snack supplies for travellers. In 1935, Colonel Sanders’s was granted by the governor of Kentucky Laffon Ruby because of his great contribution in the catering industry of Kentucky. The problem before with the process of cooking in KFC is that customers need to wait for 30 minutes and it is a long time of waiting. The problem was solved when Colonel Sanders go to see a pressure cooker show. What he did is he bought a pressure cooker home and does all the relevant techniques the way he cooks chicken and it was the most delicious chicken that he ever tasted, and until now all the fast-food chains
Executive Summary
This case study will show a brief history of KFC (Kentucky Fried Chicken) and how it became successful. It includes a brief history of how it ended on the road and now known as one of the most famous fast-food chain around the world. Its SWOT Analysis (strengths, weaknesses, opportunities and threats) will show how they became famous and the things that they need to improve for their weaknesses and the opportunities that they need to grab and threats that they will encounter. We will also show a Porter’s analysis and Hofstede’s analysis of cultural scopes. We will also use the Whittington’s systemic school of thought to assess cultural scopes for international managers that are based on their branches around the world.
Introduction
Colonel Harland Sanders is the founder of KFC (Kentucky Fried Chicken) in 1952. KFC is one of the most famous fast-food chains in around the world. Colonel Sanders spent his time studying on fried chicken technologies. He invented unique cooking technology and eleven secret spices that were chosen by the customers. Until now, every fast-food chain of KFC is using the secret recipe for their famous chicken. Colonel Sanders’s business started when he runs a Corbin gas station at the age of 40 in Kentucky. To be able to increase his income he came up with the idea of making snack supplies for travellers. In 1935, Colonel Sanders’s was granted by the governor of Kentucky Laffon Ruby because of his great contribution in the catering industry of Kentucky. The problem before with the process of cooking in KFC is that customers need to wait for 30 minutes and it is a long time of waiting. The problem was solved when Colonel Sanders go to see a pressure cooker show. What he did is he bought a pressure cooker home and does all the relevant techniques the way he cooks chicken and it was the most delicious chicken that he ever tasted, and until now all the fast-food chains
References: Chancey, B. 2012, Global 30. Available from: <http://www.qsrmagazine.com/growth/global-30> Ansari, SK. 2008. Kentucky Fried Chicken and its SWOT Analysis. Available from: <http://www.slideshare.net/SK.Ansari/kfc-swot-presentation-presentation> Kasi. 2011. KFC SWOT Analysis. Available from: http://marketingmixx.com/marketing-basics/swot-analysis-marketing-basics/174-kfc-swot-analysis.html Ahmad, A. 2011. Kentucky Fried Chicken and the Global Fast-food. Available from: <http://www.slideshare.net/AwaisAhmadR/kentucky-fried-chicken-amp-the-global-fast-food>