With its scenic beauty and export quality products, Kerala is given a lot of importance not only in India but other countries as well. Almost 4.2 per cent of India’s roads are located in Kerala alone and there are currently three airports that are functional in three of the major states of Kerala. The objective is to build an airport in every major town of Kerala; therefore two more are in the process of being established. English, Portuguese and Malayalam are the languages that spoken fluently in across the state. Hence, tourists also find it easier to communicate easily with the local people. Nearly 25 per cent of the population along the coastline work in the tertiary industries primarily tourism.
The backwaters, tropical forests, beaches and the Ayurvedic institutes are the four important elements that attract tourists. All these sections when put together brings Kerala to be one of the top five Eco tourist places and have also listed this state to be a part of the “50 must see destinations in the world” by the National Geographic and the “100 great trips of the 21st century” by the Travel and Leisure magazine. Since it mainly promotes Ethnic, Heritage and Eco tourism that is very different from the urbanised cities that people live in, it attracts many tourists from all over the globe. In 2010 and 2011 alone, Kerala received nearly 1.0