Kevin Rollins on the Soul of Dell

Kevin Rollins on the Soul of Dell Kevin Rollins has served as Dell’s Chief Operating Officer since 2007, and has worked for the company since 1996 (“Kevin Rollins: Executive profile & biography,” 2010). As COO, Rollins is responsible for the day-to-day operations of the company. As a former Chief Executive Officer of the company, he has extensive knowledge about the workings of Dell. Creating and implementing new business strategies, communicating with the public and media, and serving as the role model for all employees are Rollins’ everyday responsibilities. Previously Rollins worked for Bain & Company as a partner for twelve years before joining the Dell team. Since his first position at Dell as the Senior Vice President for Corporate Strategy, Rollins has had several different titles including Senior Vice President and General Manager for Americas, Vice Chairman of Dell Americas and Dell Ventures, Director of Bain & Company and Dell Ventures, and Dell’s company Diversity Sponsor (“Kevin Rollins: Executive profile & biography,” 2010). To keep his name known and to stay involved with the industry, he is a member of the Computer Systems Policy Project and the U.S. Business Council, National Advisory Council of Brigham Young University and a Member of Chief Executive Officer Forum on Education and Technology, and several other groups. He achieved his Bachelor of Arts degree and his Master’s of Business degree at Brigham Young University in Utah. As the Chief Operating Officer, Kevin Rollins possesses an important role in the face and image of the company. If he messes up, it reflects poorly on Dell. But when he does great things, it reflects well on the company. That is why he is of invaluable importance to Dell – he is a leader, a teacher, and a role model for his employees. He faces challenges of employee satisfaction, ethical behavior for all employees and the company as a whole, and the happiness of Dell’s customers. Dell’s reputation rides largely on