Key Bridge Foundation Case Study

Our primary audience is the Key Bridge Foundation, specifically Dana Coles and Connie Pulliam who are the co-directors of the community conferencing program at the Key Bridge Foundation. The Key Bridge Foundation is interested in helping to resolve as many student conflicts in schools as possible by having the school refer students to them and providing those students with a space to talk. This expansion requires money which the foundation obtains through donations received on their website. Surveys have shown that an organization’s mission statement is an important factor for potential donors. The Key Bridge Foundation would benefit from having a video that sells its mission to donors and makes them feel that they are contributing to something that works. Similar organizations also used two 10-minute videos to inform its visitors about its mission statement. We hope that this will help the Key Bridge Foundation reach a certain target amount in donations in order to continue providing their service and also to potentially expand to other locations. The cost of placing a video on the
These administrators are responsible for deciding whether or not they want to utilize the services offered by the Key Bridge Foundation and will most likely do research on the Key Bridge Foundation website. They care about helping student effectively resolve conflict and want to be involved. School administrators would benefit from a video because they would be quickly informed about the foundation’s mission statement and statistics about its effectiveness. In addition, they would obtain the sense that they can also still help their students when they send them to community conferencing through each dollar donated. The cost of the video is that it takes time to watch as opposed to clicking on just the necessary pages to find the facts and figures that they