Kfc Essay
Introduction-overview of the company(KFC) | Pg- 2 | Short elaboration of micro and macro environment and three factors that influence | Pg-3 | Current sales analysis | Pg-4 | Environmental factors and opportunities | Pg-5,6 | Business macro-environmental factors | Pg-7 | Conclusion | Pg-8 | | |
Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food. It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world.
Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.
The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner. The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way.
KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.
Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced
Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food. It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world.
Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.
The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner. The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way.
KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.
Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced