Individual Assignment Spring 2013
Your Report
The Individual report comprises 50% of your Total Module Mark.
Your report will be marked both on the structure and format of your report and on the findings. Marks will be determined by your ability to: * understand and interpret the question * apply information and lessons learnt during the semester * research information and use it to answer the questions * express information and arguments in a logical and well structured manner
Guidelines
The report is to be 2,000 words excluding the Cover sheet, Contents page and References.
The format of the report is to be:
* Cover sheet including name of student, seminar tutor, date of submission, and word count – 5% will be deducted from the report mark for any omission of this information * Executive summary * Contents page * Introduction * Findings (main body of the report) * Conclusion * References (there is to be a minimum of three sources and these are to be referenced in Harvard format)
* Reports should be word processed in 11 point type and with 1.5 line spacing * Run a spell check before you submit – marks will be deducted for poor spelling and unprofessional presentation * You should write in the style of a business report, not an essay, and should address your report to your client * You are free to use bullet points, charts and graphs (where appropriate), headings and subheadings.
Answer all of the following questions: 1. Describe Porter’s Five Forces model, its purpose and the business benefit. (5%) 2. Using Porter’s Five Forces model analyse the challenges facing King of Shaves. (40%) 3. From your analysis identify and describe two Opportunities and two Threats. (10%) 4. Using Porter’s Generic Strategies identify which strategy King of Shaves is following, support your answer with evidence. (10%) 5. Describe the concept of