KINH DO CORPORATION
KINH DO CORPORATION
I. Introduction
Kinh Do Corporation is Vietnam’s largest confectionary company by both sales and production value. The company was founded in 1993 by a small group of entrepreneurs in Ho Chi Minh City, Vietnam; beginning as a snack company. Kinh Do sucesses on snack products opened a new opportunity with the strategy of diversifying product portfolio and affirmed the quality of a Vietnam brand. From a small production facility with sales of only 10 billion in 1993, Kinh Do has rose to a scale of a Group with 5 subsidiaries and 4 factories with 8,000 employees. Sales of the company in 2013 were 500 times of sales in the first year. Over the last two decades, the company has developed and commercialized numerous snack products, resulting in market leading positions in categories, including biscuits, buns, cakes, moon cakes, ice cream, snacks and chocolates. Our core brand, Kinh Do is one of the most known brands in Vietnam. We have since expanded our product brands to include well known brands such as AFC, Cosy, Moon Cake, Solite, Scotti, Merino, Celano…
The successes of the company in implementing two main strategies which were (1) seeking merger, partnership, and cooperation and (2) diversifying product portfolio. In 2010 and 2012, Kinh Do merged North Kinh Do, Kido and Vinabico into KDC shaping a new strategic direction on a group scale.
II. Major PR activities
- Charities: + kinh do provides gifts to poor children to celebrate Mid-autumn Festival annually + In order to take care children and bring joy and encouragement to difficult children on the occasion of International Children’s Day (1st June), Kinh Do visited and gave 1,500 presents of 110 million VND value to orphans, disabled children, and excellent pupils in difficulty. + By sharing the severe damages, difficulties and deprivation, Kinh Do Group visited and offered over tons of bakeries. It aimed at contributing and sharing a part of difficulties and
I. Introduction
Kinh Do Corporation is Vietnam’s largest confectionary company by both sales and production value. The company was founded in 1993 by a small group of entrepreneurs in Ho Chi Minh City, Vietnam; beginning as a snack company. Kinh Do sucesses on snack products opened a new opportunity with the strategy of diversifying product portfolio and affirmed the quality of a Vietnam brand. From a small production facility with sales of only 10 billion in 1993, Kinh Do has rose to a scale of a Group with 5 subsidiaries and 4 factories with 8,000 employees. Sales of the company in 2013 were 500 times of sales in the first year. Over the last two decades, the company has developed and commercialized numerous snack products, resulting in market leading positions in categories, including biscuits, buns, cakes, moon cakes, ice cream, snacks and chocolates. Our core brand, Kinh Do is one of the most known brands in Vietnam. We have since expanded our product brands to include well known brands such as AFC, Cosy, Moon Cake, Solite, Scotti, Merino, Celano…
The successes of the company in implementing two main strategies which were (1) seeking merger, partnership, and cooperation and (2) diversifying product portfolio. In 2010 and 2012, Kinh Do merged North Kinh Do, Kido and Vinabico into KDC shaping a new strategic direction on a group scale.
II. Major PR activities
- Charities: + kinh do provides gifts to poor children to celebrate Mid-autumn Festival annually + In order to take care children and bring joy and encouragement to difficult children on the occasion of International Children’s Day (1st June), Kinh Do visited and gave 1,500 presents of 110 million VND value to orphans, disabled children, and excellent pupils in difficulty. + By sharing the severe damages, difficulties and deprivation, Kinh Do Group visited and offered over tons of bakeries. It aimed at contributing and sharing a part of difficulties and